Creative Director | KASTNER LA

Simone Nobili has lived and worked in 8 cities, in 4 countries and across 2 continents. His career launched at J.W. Thompson Rome and evolved at Leo Burnett Milan. In 2005, he was invited by Jung Von Matt Hamburg to join the international task force called JVM/9. The task force was a 24/7 creative factory, and the first of its kind, comprised of 12 creatives handpicked from all around the world. In 2006 Simone joined TBWA/Worldwide as Creative Director. He worked at TBWA New York, Los Angeles and London, leading creative and supervising teams in Paris, Dublin and Madrid. In 2014 he was recruited by Chuck McBride as creative leader on Google and Ubisoft. His journey as Creative Director continued at AKQA San Francisco where he led the Nvidia, Activision and Levi Strauss accounts and helped the agency win their first ever Gold Lion in the Cyber category. In 2018 Simone took the role of Creative Director at Kastner LA (Red Bull agency), where he’s in charge of guiding creative and mentoring young teams. He’s the founder of Plus 1, an open-source art tank that fosters openness and co-founder of OrangeVest, a nonpartisan international movement to help migrants and refugees. He considers himself a true citizen of the world, holding double citizenship and living the dream.


What was your very first job? 

I don’t think I ever had a job. I had a passion and a need for writing that turned out to be profitable, fortunately at a very young age. My first gig was writing radio commercials for national stations in Rome, Italy. 


Please describe, in your own words, what your job is and what work it entails. 

I write. I take notes. I piece together ideas. I lace up moments. I tear up my thoughts and if it’s my lucky day I make them into a well-built line that releases a spark, or a poem that walks somewhere, or a script that gets produced, or an event that takes over the city. I’ve been working as a Creative Director for the past 12 years, from Milan to Hamburg, from New York to London, from San Francisco to Los Angeles. I use my work to dig fun out of my days. It’s an excavation process. It travels deep inside. Sometimes it’s painful, uncomfortable, troubled. But it is never dull. This is what makes it vibrant. 


How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today? 


My mom was nuts. She used to sit me down when I was 8-year-old and read me Proust, Flaubert, Balzac, Rimbaud, Pirandello, Sartre, Dostoevsky and James Joyce. What’s crazier is that I was in love with all of them. They were my friends. Then in my 20’s I started binging on poetry, screenplays and theater. I fell in love with the American literature. I gained more friends. Bukowski, De Lillo, Carver, Ferlinghetti, Faulkner, Auster. America was in me long before I landed with my feet on the American soil.


In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant? 

There’s always a time in my day where I drop everything and I go for a walk, carrying no phone, no headphone, nothing that can distract me from starting at “life”. So, I observe things. I remember and imagine. I play games with my mind. I believe that sometimes you have to disconnect if you want to stay connected. 


If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? 

I dropped an entire living with someone in it from 10.000 feet. It was dubbed as one of the most insane stunts in the recent years. For once, I agreed with the industry press.


Which creative disciplines do you commission most, and are most interested in seeing more of and why? Which of these disciplines are you most be interested in seeing at CONNECTIONS? (ie photo, film, social, experiential, vr, etc)

I’d love to see everything and then some. No distinction, no exception, nothing off the table. Binging on great ideas never hurt anyone, No matter where they are coming from…a photo reportage or a short film or a PR stunt or an event, I keep my mind wide open. 



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