Simone NOBILI

Creative Director | KASTNER LA

Simone Nobili has lived and worked in 8 cities, in 4 countries and across 2 continents. His career launched at J.W. Thompson Rome and evolved at Leo Burnett Milan. In 2005, he was invited by Jung Von Matt Hamburg to join the international task force called JVM/9. The task force was a 24/7 creative factory, and the first of its kind, comprised of 12 creatives handpicked from all around the world. In 2006 Simone joined TBWA/Worldwide as Creative Director. He worked at TBWA New York, Los Angeles and London, leading creative and supervising teams in Paris, Dublin and Madrid. In 2014 he was recruited by Chuck McBride as creative leader on Google and Ubisoft. His journey as Creative Director continued at AKQA San Francisco where he led the Nvidia, Activision and Levi Strauss accounts and helped the agency win their first ever Gold Lion in the Cyber category. In 2018 Simone took the role of Creative Director at Kastner LA (Red Bull agency), where he’s in charge of guiding creative and mentoring young teams. He’s the founder of Plus 1, an open-source art tank that fosters openness and co-founder of OrangeVest, a nonpartisan international movement to help migrants and refugees. He considers himself a true citizen of the world, holding double citizenship and living the dream.

questionnaire

What was your very first job? 

I don’t think I ever had a job. I had a passion and a need for writing that turned out to be profitable, fortunately at a very young age. My first gig was writing radio commercials for national stations in Rome, Italy. 

 

Please describe, in your own words, what your job is and what work it entails. 

I write. I take notes. I piece together ideas. I lace up moments. I tear up my thoughts and if it’s my lucky day I make them into a well-built line that releases a spark, or a poem that walks somewhere, or a script that gets produced, or an event that takes over the city. I’ve been working as a Creative Director for the past 12 years, from Milan to Hamburg, from New York to London, from San Francisco to Los Angeles. I use my work to dig fun out of my days. It’s an excavation process. It travels deep inside. Sometimes it’s painful, uncomfortable, troubled. But it is never dull. This is what makes it vibrant. 

 

How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today? 

 

My mom was nuts. She used to sit me down when I was 8-year-old and read me Proust, Flaubert, Balzac, Rimbaud, Pirandello, Sartre, Dostoevsky and James Joyce. What’s crazier is that I was in love with all of them. They were my friends. Then in my 20’s I started binging on poetry, screenplays and theater. I fell in love with the American literature. I gained more friends. Bukowski, De Lillo, Carver, Ferlinghetti, Faulkner, Auster. America was in me long before I landed with my feet on the American soil.

 

In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant? 

There’s always a time in my day where I drop everything and I go for a walk, carrying no phone, no headphone, nothing that can distract me from starting at “life”. So, I observe things. I remember and imagine. I play games with my mind. I believe that sometimes you have to disconnect if you want to stay connected. 

 

If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? 

I dropped an entire living with someone in it from 10.000 feet. It was dubbed as one of the most insane stunts in the recent years. For once, I agreed with the industry press.

 

Which creative disciplines do you commission most, and are most interested in seeing more of and why? Which of these disciplines are you most be interested in seeing at CONNECTIONS? (ie photo, film, social, experiential, vr, etc)

I’d love to see everything and then some. No distinction, no exception, nothing off the table. Binging on great ideas never hurt anyone, No matter where they are coming from…a photo reportage or a short film or a PR stunt or an event, I keep my mind wide open. 

 

jury

Head of Content Production | APPLE
Art Producer | VANS
Associate Creative Director | SEPHORA
Senior Director, Creative | BIOSSANCE
Director, Creative | IMAX
Independent Creative Consultant, ECD, CD
Senior Director, Media | ACTIVISION
Sr Art Director | JOHN PAUL MITCHELL SYSTEMS
Executive Creative Director | THE COMMUNITY SF
Chief Production Officer | SWIFT
Global Creative Director | DECKERS BRANDS
Creative Director | CURALEAF
Chief Creative Officer, Marketing Executive | EBAY
Head of Creative Production | AMAZON STUDIOS
Creative Director | NBC UNIVERSAL
Group Creative Director, Writer | DAVID&GOLIATH
Dir, Direct-to-Consumer | ANCHOR BREWING CO.
VP Executive Producer | EDELMAN LA
Director of Experiential Mktg | KIVA CONFECTIONS
Dir of Creative Content | INTERSCOPE RECORDS
VP, Global Brand Marketing | UNILEVER
Executive CD | SONY PICTURES ENTERTAINMENT
Chief Brand Architect | CAVU VENTURE PARTNERS
SVP, Director of Assets and Content | DEUTSCH LA
Creative Director | FACEBOOK
VP, Photo Publicity | FOX ENTERTAINMENT
Dir. of Creative Services | RIOT GAMES
VP Creative Services | OGILVY Mexico
Group Creative Director | SAATCHI & SAATCHI
Senior Editorial Manager | GOOD AMERICAN
Dir of Brand & Visual Design | FUSEPROJECT
Creative Director | UBER
Founder & Editorial/Creative Director | ISSUE
Sr Director Creative Prod Gbl Brand Imaging | NIKE
Group Creative Director | PHENOMENON
Executive Creative Director | SID LEE
Group Creative Director | 72ANDSUNNY
Design Director | PHENOMENON
VP, Global Creative | LIONSGATE FILMS
Creative Director | SEPHORA
Executive Creative Director | LINKEDIN
Creative Director | VVEEKENDS CREATIVE BUREAU
Global Sr. Creative DIrector | PRINCESS CRUISES
Global Creative Director | MURAD
Executive Director Integrated Production | BSSP
Digital Marketing Manager | 7 FOR ALL MANKIND
VP Creative | GAMETIME
Creative Director | THE CLOROX COMPANY
VP Marketing | RAKUTEN
VP Licensing, Merchandising & Design | UNIQLO
Director of Content | URBAN DECAY
Head of Strategy | BBH LA
Director Of Production & Business Affairs | MEKANISM
Producer / Enterprise Brand Creative | CAPITAL ONE
VP, Creative | RAKUTEN
Director of Production | RESTORATION HARDWARE
Director of Photography | WILLIAMS-SONOMA
Founder, Creative Director | FERNWEH LAND LLC
Sr. Manager, Brand Marketing | SWEETGREEN
VP, Creative Content | HUDSON JEANS
VP Global Creative Director, Brand Design | NIKE
VP of Creative Content | INTERSCOPE RECORDS
Creative Director | FACEBOOK
Creative Director | RPA
Vice President | CALLISONRTKL
President | 215MCCANN
Director Marketing | OAKLEY
Creative Dir. | SONY PICTURES ENTERTAINMENT
Chief Marketing Officer | MOZILLA
Co-Founder & CCO | BATTERY AGENCY
VP, Diversity & Inclusion | SONY PICTURES ENT.
Creative Director | TWITTER
Senior Art Director | SALES FORCE
Art Director | SEGA
VP Creative Director | STILA COSMETICS
Sr. Creative Director | FOX SPORTS
Head of Creative Operations, Central Creative | UBER
Creative Director | NORDSTROM
Director, Head Of Production | LINKEDIN
Senior Digital Marketing Manager | ASICS
Director, Global Social Media | ORACLE
Senior Director, Creative Services | ARITZIA
Sr. Designer | DOORDASH
Art Director | FACEBOOK
Executive Creative Director | FCB West
Managing Art Producer | STARBUCKS
Senior Director / Group Creative Director | APPLE
Creative Director | ANOMALY LA
Dir. Branded Content Production | FX NETWORKS
Creative Director | SAATCHI & SAATCHI
Creative Director | KASTNER LA
Executive Dir, Production | ABC ENTERTAINMENT
Sr. Creative Director | DOLLAR SHAVE CLUB
Senior Art Director | SEPHORA
Group Creative Director | PUBLICIS SAPIENT
Executive Creative Director | DDW
Chief Creative Officer | HEADSPACE
Executive Creative Dir, Branded Content | DISNEY
Sr CD, Marketing Creative | ACTIVISION BLIZZARD
VP of Photo Production | SONY PICTURES ENT.
Dir of Creative Content | INTERSCOPE RECORDS
Creative Director, Group Design Manager | INTUIT
VP Global Creative Director | SMASHBOX LA
Senior Art Director | NYX COSMETICS
Co-Founder | CHAPTER SF
Pres, Mktg+National Acct | HEALTH-ADE KOMBUCHA
VP, Creative Services | WARNER RECORDS
Sr Design Dir | JOHN PAUL MITCHELL SYSTEMS
ECD, Head Art & Design | DAVID&GOLIATH
Senior Art Director | VANS
Art Director | VANS
Dir of Digital Marketing + E-Commerce | FOODSTIRS
Creative Director/Partner | THEORY SF
Dir of Music Video & Creative Content | INTERSCOPE
Creative Director
Chief Marketing Officer | PIXI BEAUTY
Global Head of Creative, ECD | YOUTUBE
Creative Lead, Special Initiatives | GOOGLE
Global Creative Lead, Media Lab | GOOGLE
Head of Creative | DOORDASH
Sr. Art Director | SEPHORA
Director of Creative | MATTEL, INC.
Content Program Manager | BASIC @ GOOGLE
Chief Creative Officer | OMELET
CEO / Founder | WALTON ISAACSON
Director of Creative | ASICS AMERICA
Photo and Video Producer | THIRDLOVE
Chief Creative Officer | POP
Executive Creative Advisor | PELOTON INTERACTIVE
Creative Director | TWITTER
VP Creative I Creative Director | BLUESTEM
Senior Photography Producer
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