Jody Friedericks is a cultural maven obsessed with creating breakthrough, influential, award-winning creative. She has key, proven experience in launching, re-launching and elevating over 50 brands to new levels of sophistication. Jody is known for being a trendsetter and the "in-the-know" leader, and is especially adept at distilling brands to their essence, thus better positioning them for long-term success. She challenges the status quo by fearlessly being an agent of change. As an Executive-level Creative Director, she is both left and right brained – at the convergence of strategy, art direction, and copywriting, and also prides herself on being platform agnostic, working across print, traditional advertising, digital, social, and experiential.
Key career highlights include being part of a rocket-to-the-top agency and culture known within the industry as that super rare success story growing from near startup to top of the class with millions in revenue landing Absolut, Ford, Coca-Cola, P&G, and Mirage Resorts. Jody trademarked the word soundDNA® and the process of creating an audio strategy for a brand. She was a founding member and Creative Director for the Jackson Hole Film Festival where she helped develop partnerships with brands, celebrities and the United Nations.
Currently Jody serves as the Senior Global Creative Director of Princess Cruises where she leads a best-in-class in-house agency of 25+, creating brand consistency across all channels of consumer communication. She delivers industry-leading creative and strategy with top revenue driving results. In 2018 she was named on of Adweek’s LA Brand Stars.
Jody is a graduate from Indiana University with a double degree in Graphic Design and Journalism. In her free time, she enjoys traveling the world with her husband and two children, and while home in Los Angeles, loves exploring its rich cultural communities, culinary cuisines, volunteering, Friday night BBQ's with friends, and LA's incredible outdoor lifestyle.