Jeff Rubenstein is President of Marketing and National Accounts and a member of the Executive Leadership Team at Health-Ade Kombucha, one of the fastest growing non-alcoholic beverages in the US. In his capacity as a division President, Jeff is responsible for all consumer marketing, including global advertising and media, and all retailer relationships for the Coca-Cola backed, breakout beverage brand .
Prior to joining Health-Ade, Jeff was Chief Marketing Officer and Senior Vice President of National Accounts at WTRMLN WTR, a pioneer in cold pressed juice whose investors include musician Beyoncé. During Jeff's 3.5 years with WTRMLN WTR, its equity valuation increased by 877%; it was named the #1 global food trend of 2017 by an international retailer; and it was selected as an "Item of the Year" at Whole Foods. Before WTRMLN WTR, Jeff spent 5 years as Senior Vice President of Marketing and National Accounts for Vita Coco, the worldwide leader in coconut water, where he was instrumental in helping the brand evolve from a niche, natural food concept with revenues under $10M into a strong global business with revenues over $400M, distribution in 26 countries, and a 2014 partial sale to Red Bull China for $665M. He spent the early part of his career in Brand Management at The Coca-Cola Company.
Considered a leading voice in consumer marketing and emerging brand trends, Jeff is an advisor to CAVU Venture Partners; a Board advisor to Apres; and a regularly featured speaker at industry and academic conferences, including those at Harvard Business School. Jeff is a graduate of the Warrington College of Business at the University of Florida, and he and his wife Loren live in Los Angeles with their 5-year old daughter Olivia and 2-year old son Jack.