Edi INDERBITZIN

Creative Director | RPA

Edi started his career in Hamburg, Germany where he worked at Grabarz&Partner Hamburg on accounts like Volkswagen, Stern, and IGFM. After winning several awards including Cannes Lions, Clios, NY Festivals, ADC NY and ADC Germany, Edi took a creative sabbatical at the Miami Ad School Europe. There he had the opportunity to work at Saatchi&Saatchi Stockholm, DDB Stockholm, CP+B Boulder, and Y&R NYC.During that time, Edi won Young Gun Student of the Year for his work on Kinder Surprise, a D&AD inBook for Deutsche Bank and a Global Best Digital Award for McDonald’s Burger Roulette.

He was then recruited by Doner Detroit to help create work for brands like Chrysler, Dodge, Jeep, Fiat, and KBB. During his first year, he created award-winning work for KBB.com, helping the brand introduce a whole new website and drastically grow their click-thru rate.

After Doner Edi made the move to CP+B in Boulder, Colorado. There he helped relaunch an iconic American brand — Fruit of the Loom. As a lead creative on the brand, he helped produce work that was recognized by the NY Times, creativity online Editor’s pick, TIME and many more news outlets. He also worked on brands like Domino’s, Microsoft and Jell-O.

Two years later Edi decided to pack up his bags once again, but this time to take an around the world backpacking trip to work on his photography skills and re-energize. This trip lead Edi back to Germany where he worked for 2 years as a freelance Creative Director for agencies like Heimat, Jung von Matt, DCMN, DOKYO and Plantage on brands like Heineken, Coca-Cola, Netflix, Mini, Hyundai, Volkswagen and many more.

Edi is Swiss/Mexican and is currently working at RPA, Los Angeles where he works on Honda, UNICEF, Farmers Insurance and Apartments.com. He is also Co-Founder of Viva con Agua California, a non-profit organization dedicated to bring water to the world using the power of joy. 

His work has won several awards and was recognized by the numerous news outlets. He speaks Spanish, English, German, Swiss German, Portuguese, and sarcasm – fluently.  

questionnaire

1. What was your very first job? What does it feel like to look back at it now? 

DJ in a Bar in Hamburg, St. Pauli. Far yet present. 

 

2. Please describe, in your own words, what your current job is and what work it entails.

I solve problems with tailored creative solutions to help clients’ growth.

Consult clients on strategy, branding, production, creative direction, and art direction.

 

3. How did you discover that the creative world is right for you? Was there a time in your life that you credit to this discovery? Which train of events did bring you to where you are today?

Being creative, exploring and solving solutions, has always been the driving force of what I do. I got the opportunity to go to Hamburg to study graphic design that eventually led me to work at Grabarz & Partner. From then on, I’ve worked at several agencies all over the world including CP+B, Heimat Berlin, DDB, Saatchi&Saatchi, on clients like Coca-Cola, Adidas, Heineken, Mini, and lead project-based creative for start-ups and independently-contracted clients. All of that experience brought me to LA, where I am working at RPA on clients like Honda, UNICEF, Farmers Insurance and Apartments.com.

 

4. In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant?

Be curious about everything. Inspiration might hit you from many different directions if you let it happen.

 

5. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? 

For one entire year, I snapped a photo every hour while I was awake. The project is called “Every Waking Hour.” It was an idea that came to me after reading that teen suicide attempts were linked to increased anxiety due to the illusion that someone else’s life is better and more interesting. The root of this is social media. But what teenagers see are photoshopped and curated moments that don’t necessarily reflect an individuals life. With this project, I wanted to show that it’s ok to have boring moments because they are part of us. An influencer shows how awesome it is to be in Ibiza by the pool sipping on champagne, but doesn’t often show the not-so-aesthetically pleasing way of how he/she got there, the food they ate, the TSA line they had to stand in, and so on. By showing my life for a year — even the most mundane of moments, I hope to help ease the anxiety and pressure that social media is putting on society.

6. Which creative disciplines do you commission most, and are most interested in seeing more of and why? (ie photo, film, social, experiential, vr, etc)

I am interested in everything that pushes the envelope using creativity and a good technique or technology. 

 

 

jury

Head of Content Production | APPLE
Art Producer | VANS
Associate Creative Director | SEPHORA
Senior Director, Creative | BIOSSANCE
Director, Creative | IMAX
Independent Creative Consultant, ECD, CD
Senior Director, Media | ACTIVISION
Sr Art Director | JOHN PAUL MITCHELL SYSTEMS
Executive Creative Director | THE COMMUNITY SF
Chief Production Officer | SWIFT
Global Creative Director | DECKERS BRANDS
Creative Director | CURALEAF
Chief Creative Officer, Marketing Executive | EBAY
Head of Creative Production | AMAZON STUDIOS
Creative Director | NBC UNIVERSAL
Group Creative Director, Writer | DAVID&GOLIATH
Dir, Direct-to-Consumer | ANCHOR BREWING CO.
VP Executive Producer | EDELMAN LA
Director of Experiential Mktg | KIVA CONFECTIONS
Dir of Creative Content | INTERSCOPE RECORDS
VP, Global Brand Marketing | UNILEVER
Executive CD | SONY PICTURES ENTERTAINMENT
Chief Brand Architect | CAVU VENTURE PARTNERS
SVP, Director of Assets and Content | DEUTSCH LA
Creative Director | FACEBOOK
VP, Photo Publicity | FOX ENTERTAINMENT
Dir. of Creative Services | RIOT GAMES
VP Creative Services | OGILVY Mexico
Group Creative Director | SAATCHI & SAATCHI
Senior Editorial Manager | GOOD AMERICAN
Dir of Brand & Visual Design | FUSEPROJECT
Creative Director | UBER
Founder & Editorial/Creative Director | ISSUE
Sr Director Creative Prod Gbl Brand Imaging | NIKE
Group Creative Director | PHENOMENON
Executive Creative Director | SID LEE
Group Creative Director | 72ANDSUNNY
Design Director | PHENOMENON
VP, Global Creative | LIONSGATE FILMS
Creative Director | SEPHORA
Executive Creative Director | LINKEDIN
Creative Director | VVEEKENDS CREATIVE BUREAU
Global Sr. Creative DIrector | PRINCESS CRUISES
Global Creative Director | MURAD
Executive Director Integrated Production | BSSP
Digital Marketing Manager | 7 FOR ALL MANKIND
VP Creative | GAMETIME
Creative Director | THE CLOROX COMPANY
VP Marketing | RAKUTEN
VP Licensing, Merchandising & Design | UNIQLO
Director of Content | URBAN DECAY
Head of Strategy | BBH LA
Director Of Production & Business Affairs | MEKANISM
Producer / Enterprise Brand Creative | CAPITAL ONE
VP, Creative | RAKUTEN
Director of Production | RESTORATION HARDWARE
Director of Photography | WILLIAMS-SONOMA
Founder, Creative Director | FERNWEH LAND LLC
Sr. Manager, Brand Marketing | SWEETGREEN
VP, Creative Content | HUDSON JEANS
VP Global Creative Director, Brand Design | NIKE
VP of Creative Content | INTERSCOPE RECORDS
Creative Director | FACEBOOK
Creative Director | RPA
Vice President | CALLISONRTKL
President | 215MCCANN
Director Marketing | OAKLEY
Creative Dir. | SONY PICTURES ENTERTAINMENT
Chief Marketing Officer | MOZILLA
Co-Founder & CCO | BATTERY AGENCY
VP, Diversity & Inclusion | SONY PICTURES ENT.
Creative Director | TWITTER
Senior Art Director | SALES FORCE
Art Director | SEGA
VP Creative Director | STILA COSMETICS
Sr. Creative Director | FOX SPORTS
Head of Creative Operations, Central Creative | UBER
Creative Director | NORDSTROM
Director, Head Of Production | LINKEDIN
Senior Digital Marketing Manager | ASICS
Director, Global Social Media | ORACLE
Senior Director, Creative Services | ARITZIA
Sr. Designer | DOORDASH
Art Director | FACEBOOK
Executive Creative Director | FCB West
Managing Art Producer | STARBUCKS
Senior Director / Group Creative Director | APPLE
Creative Director | ANOMALY LA
Dir. Branded Content Production | FX NETWORKS
Creative Director | SAATCHI & SAATCHI
Creative Director | KASTNER LA
Executive Dir, Production | ABC ENTERTAINMENT
Sr. Creative Director | DOLLAR SHAVE CLUB
Senior Art Director | SEPHORA
Group Creative Director | PUBLICIS SAPIENT
Executive Creative Director | DDW
Chief Creative Officer | HEADSPACE
Executive Creative Dir, Branded Content | DISNEY
Sr CD, Marketing Creative | ACTIVISION BLIZZARD
VP of Photo Production | SONY PICTURES ENT.
Dir of Creative Content | INTERSCOPE RECORDS
Creative Director, Group Design Manager | INTUIT
VP Global Creative Director | SMASHBOX LA
Senior Art Director | NYX COSMETICS
Co-Founder | CHAPTER SF
Pres, Mktg+National Acct | HEALTH-ADE KOMBUCHA
VP, Creative Services | WARNER RECORDS
Sr Design Dir | JOHN PAUL MITCHELL SYSTEMS
ECD, Head Art & Design | DAVID&GOLIATH
Senior Art Director | VANS
Art Director | VANS
Dir of Digital Marketing + E-Commerce | FOODSTIRS
Creative Director/Partner | THEORY SF
Dir of Music Video & Creative Content | INTERSCOPE
Creative Director
Chief Marketing Officer | PIXI BEAUTY
Global Head of Creative, ECD | YOUTUBE
Creative Lead, Special Initiatives | GOOGLE
Global Creative Lead, Media Lab | GOOGLE
Head of Creative | DOORDASH
Sr. Art Director | SEPHORA
Director of Creative | MATTEL, INC.
Content Program Manager | BASIC @ GOOGLE
Chief Creative Officer | OMELET
CEO / Founder | WALTON ISAACSON
Director of Creative | ASICS AMERICA
Photo and Video Producer | THIRDLOVE
Chief Creative Officer | POP
Executive Creative Advisor | PELOTON INTERACTIVE
Creative Director | TWITTER
VP Creative I Creative Director | BLUESTEM
Senior Photography Producer
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