Devin SARNO

VP, Creative Services | WARNER RECORDS

Devin Sarno is a Music Industry veteran having overseen hundreds of music videos, long forms & digital web content for recording artists: Red Hot Chili Peppers, The Black Keys, Gary Clark Jr., The Flaming Lips, Green Day, Ben Harper, Tegan & Sara, Metallica, R.E.M., Linkin Park, DEVO, Ziggy Marley, My Chemical Romance, Disturbed, The Smashing Pumpkins, Mastodon, Lenny Kravitz & many more. As VP of Creative Services for Warner Bros. Records, Sarno has served as Executive Producer on productions helmed by renowned directors: Mark Romanek, Matt Mahurin, Samuel Bayer, Jonathan Dayton and Valerie Faris, Marc Webb, Olivia Wilde, Mike Mills, Mark Pellington, Floria Sigismondi, Doug Aitken and more. Sarno was also a Producer on the feature film "The Drifter" (directed by Taylor Steele and starring world renowned surfer Rob Machado).

questionnaire

1.)     What was your very first job? 
My very first job was a “soda jerk” at an “Industrial/New Wave” Malt Shop in Los Feliz, CA. called Raydion, which closed in the late 1980’s.

 

2.)     Please describe, in your own words, what your job is and what work it entails. 
I am currently Head of Visual Content for Warner Bros. Records in Los Angeles. I, along with our team, work closely with our roster of artists in developing the creative for their music videos and moving visuals in general. In a Creative Director/Executive Producer capacity I actively work in sourcing new Directing talent as well as overseeing all aspects of our Productions thru concepting to Post Production and delivery. 

 

3.)     How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today? 
My parents had a love of the Arts in general so growing up it was something I was continually exposed to. I discovered pretty early on that music and writing was what resonated with me the most profoundly. From poetry/spoken word/zine making to eventually bass guitar, time in bands and solo experimental audio pursuits, I have always had a deep appreciation for creative pursuits. The Punk and Hardcore scene in the mid ‘80’s in L.A. was the pivotal time in my life that really expanded my mind to Experimental Arts and a left-of-center approach to the world. I am beyond blessed to be surrounded by music and artists in my every day work life.

 

4.)     In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant? 
Honestly, I feel it’s as easy as taking the time to do some digging and exploration (either online or in print) as virtually every day I come across bits and pieces of work that inspire and motivate me.

 

5.)     If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? 
While it’s admittedly hard to distill things down to just one piece it might be the music video for My Chemical Romance “Helena.” For me, it’s equal parts poetic, tongue-in-cheek and cinematic all in a wonderfully peculiar & unexpected way.

 

6.)  Which creative disciplines do you commission most, and are most interested in seeing more of and why? Which of these disciplines are you most be interested in seeing at CONNECTIONS? (ie photo, film, social, experiential, vr, etc)
I primarily commission visual content and am most interest in seeing any work/experimentation in this field (music video, social, experiential.)

jury

Head of Content Production | APPLE
Art Producer | VANS
Associate Creative Director | SEPHORA
Senior Director, Creative | BIOSSANCE
Director, Creative | IMAX
Independent Creative Consultant, ECD, CD
Senior Director, Media | ACTIVISION
Sr Art Director | JOHN PAUL MITCHELL SYSTEMS
Executive Creative Director | THE COMMUNITY SF
Chief Production Officer | SWIFT
Global Creative Director | DECKERS BRANDS
Creative Director | CURALEAF
Chief Creative Officer, Marketing Executive | EBAY
Head of Creative Production | AMAZON STUDIOS
Creative Director | NBC UNIVERSAL
Group Creative Director, Writer | DAVID&GOLIATH
Dir, Direct-to-Consumer | ANCHOR BREWING CO.
VP Executive Producer | EDELMAN LA
Director of Experiential Mktg | KIVA CONFECTIONS
Dir of Creative Content | INTERSCOPE RECORDS
VP, Global Brand Marketing | UNILEVER
Executive CD | SONY PICTURES ENTERTAINMENT
Chief Brand Architect | CAVU VENTURE PARTNERS
SVP, Director of Assets and Content | DEUTSCH LA
Creative Director | FACEBOOK
VP, Photo Publicity | FOX ENTERTAINMENT
Dir. of Creative Services | RIOT GAMES
VP Creative Services | OGILVY Mexico
Group Creative Director | SAATCHI & SAATCHI
Senior Editorial Manager | GOOD AMERICAN
Dir of Brand & Visual Design | FUSEPROJECT
Creative Director | UBER
Founder & Editorial/Creative Director | ISSUE
Sr Director Creative Prod Gbl Brand Imaging | NIKE
Group Creative Director | PHENOMENON
Executive Creative Director | SID LEE
Group Creative Director | 72ANDSUNNY
Design Director | PHENOMENON
VP, Global Creative | LIONSGATE FILMS
Creative Director | SEPHORA
Executive Creative Director | LINKEDIN
Creative Director | VVEEKENDS CREATIVE BUREAU
Global Sr. Creative DIrector | PRINCESS CRUISES
Global Creative Director | MURAD
Executive Director Integrated Production | BSSP
Digital Marketing Manager | 7 FOR ALL MANKIND
VP Creative | GAMETIME
Creative Director | THE CLOROX COMPANY
VP Marketing | RAKUTEN
VP Licensing, Merchandising & Design | UNIQLO
Director of Content | URBAN DECAY
Head of Strategy | BBH LA
Director Of Production & Business Affairs | MEKANISM
Producer / Enterprise Brand Creative | CAPITAL ONE
VP, Creative | RAKUTEN
Director of Production | RESTORATION HARDWARE
Director of Photography | WILLIAMS-SONOMA
Founder, Creative Director | FERNWEH LAND LLC
Sr. Manager, Brand Marketing | SWEETGREEN
VP, Creative Content | HUDSON JEANS
VP Global Creative Director, Brand Design | NIKE
VP of Creative Content | INTERSCOPE RECORDS
Creative Director | FACEBOOK
Creative Director | RPA
Vice President | CALLISONRTKL
President | 215MCCANN
Director Marketing | OAKLEY
Creative Dir. | SONY PICTURES ENTERTAINMENT
Chief Marketing Officer | MOZILLA
Co-Founder & CCO | BATTERY AGENCY
VP, Diversity & Inclusion | SONY PICTURES ENT.
Creative Director | TWITTER
Senior Art Director | SALES FORCE
Art Director | SEGA
VP Creative Director | STILA COSMETICS
Sr. Creative Director | FOX SPORTS
Head of Creative Operations, Central Creative | UBER
Creative Director | NORDSTROM
Director, Head Of Production | LINKEDIN
Senior Digital Marketing Manager | ASICS
Director, Global Social Media | ORACLE
Senior Director, Creative Services | ARITZIA
Sr. Designer | DOORDASH
Art Director | FACEBOOK
Executive Creative Director | FCB West
Managing Art Producer | STARBUCKS
Senior Director / Group Creative Director | APPLE
Creative Director | ANOMALY LA
Dir. Branded Content Production | FX NETWORKS
Creative Director | SAATCHI & SAATCHI
Creative Director | KASTNER LA
Executive Dir, Production | ABC ENTERTAINMENT
Sr. Creative Director | DOLLAR SHAVE CLUB
Senior Art Director | SEPHORA
Group Creative Director | PUBLICIS SAPIENT
Executive Creative Director | DDW
Chief Creative Officer | HEADSPACE
Executive Creative Dir, Branded Content | DISNEY
Sr CD, Marketing Creative | ACTIVISION BLIZZARD
VP of Photo Production | SONY PICTURES ENT.
Dir of Creative Content | INTERSCOPE RECORDS
Creative Director, Group Design Manager | INTUIT
VP Global Creative Director | SMASHBOX LA
Senior Art Director | NYX COSMETICS
Co-Founder | CHAPTER SF
Pres, Mktg+National Acct | HEALTH-ADE KOMBUCHA
VP, Creative Services | WARNER RECORDS
Sr Design Dir | JOHN PAUL MITCHELL SYSTEMS
ECD, Head Art & Design | DAVID&GOLIATH
Senior Art Director | VANS
Art Director | VANS
Dir of Digital Marketing + E-Commerce | FOODSTIRS
Creative Director/Partner | THEORY SF
Dir of Music Video & Creative Content | INTERSCOPE
Creative Director
Chief Marketing Officer | PIXI BEAUTY
Global Head of Creative, ECD | YOUTUBE
Creative Lead, Special Initiatives | GOOGLE
Global Creative Lead, Media Lab | GOOGLE
Head of Creative | DOORDASH
Sr. Art Director | SEPHORA
Director of Creative | MATTEL, INC.
Content Program Manager | BASIC @ GOOGLE
Chief Creative Officer | OMELET
CEO / Founder | WALTON ISAACSON
Director of Creative | ASICS AMERICA
Photo and Video Producer | THIRDLOVE
Chief Creative Officer | POP
Executive Creative Advisor | PELOTON INTERACTIVE
Creative Director | TWITTER
VP Creative I Creative Director | BLUESTEM
Senior Photography Producer
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