VP, Creative Services | WARNER RECORDS

Devin Sarno is a Music Industry veteran having overseen hundreds of music videos, long forms & digital web content for recording artists: Red Hot Chili Peppers, The Black Keys, Gary Clark Jr., The Flaming Lips, Green Day, Ben Harper, Tegan & Sara, Metallica, R.E.M., Linkin Park, DEVO, Ziggy Marley, My Chemical Romance, Disturbed, The Smashing Pumpkins, Mastodon, Lenny Kravitz & many more. As VP of Creative Services for Warner Bros. Records, Sarno has served as Executive Producer on productions helmed by renowned directors: Mark Romanek, Matt Mahurin, Samuel Bayer, Jonathan Dayton and Valerie Faris, Marc Webb, Olivia Wilde, Mike Mills, Mark Pellington, Floria Sigismondi, Doug Aitken and more. Sarno was also a Producer on the feature film "The Drifter" (directed by Taylor Steele and starring world renowned surfer Rob Machado).


1.)     What was your very first job? 
My very first job was a “soda jerk” at an “Industrial/New Wave” Malt Shop in Los Feliz, CA. called Raydion, which closed in the late 1980’s.


2.)     Please describe, in your own words, what your job is and what work it entails. 
I am currently Head of Visual Content for Warner Bros. Records in Los Angeles. I, along with our team, work closely with our roster of artists in developing the creative for their music videos and moving visuals in general. In a Creative Director/Executive Producer capacity I actively work in sourcing new Directing talent as well as overseeing all aspects of our Productions thru concepting to Post Production and delivery. 


3.)     How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today? 
My parents had a love of the Arts in general so growing up it was something I was continually exposed to. I discovered pretty early on that music and writing was what resonated with me the most profoundly. From poetry/spoken word/zine making to eventually bass guitar, time in bands and solo experimental audio pursuits, I have always had a deep appreciation for creative pursuits. The Punk and Hardcore scene in the mid ‘80’s in L.A. was the pivotal time in my life that really expanded my mind to Experimental Arts and a left-of-center approach to the world. I am beyond blessed to be surrounded by music and artists in my every day work life.


4.)     In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant? 
Honestly, I feel it’s as easy as taking the time to do some digging and exploration (either online or in print) as virtually every day I come across bits and pieces of work that inspire and motivate me.


5.)     If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? 
While it’s admittedly hard to distill things down to just one piece it might be the music video for My Chemical Romance “Helena.” For me, it’s equal parts poetic, tongue-in-cheek and cinematic all in a wonderfully peculiar & unexpected way.


6.)  Which creative disciplines do you commission most, and are most interested in seeing more of and why? Which of these disciplines are you most be interested in seeing at CONNECTIONS? (ie photo, film, social, experiential, vr, etc)
I primarily commission visual content and am most interest in seeing any work/experimentation in this field (music video, social, experiential.)


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