Ashley HADEED

Producer / Enterprise Brand Creative | CAPITAL ONE

Ashley Hadeed has been in both creative photo and video production for 7 years and has worked with brands like Oreo, Walmart and Discover. Originally from Trinidad and Tobago, she was a classically trained chef before trading the chaos of the kitchen for the chaos of life on-set. She still makes a great tiramisu though. Her favorite thing is bringing an idea to life. She currently works as an Art Producer at Capital One.

questionnaire

1.)   What was your very first job? 

 

My first job was at a local pet store called “Puppy Connection”. It entailed a lot of “dirty work” but I was so proud of my first paycheck that I framed it and hung it on my wall.

 

2.)   Please describe, in your own words, what your job is and what work it entails. 

 

I am the art producer in Brand Creative at Capital One. I focus on bringing photographic bodies of work to life and helping to define and challenge how a brand identity can be established through photography.  

 

 

3.)   How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? Was there a train of events that brought you to where you are today? 

 

As a child I loved watching movies with my Uncle Edmund and when I was much too young he let me watch “Night of the Living Dead” by George A. Romero. Apart from being terrified, I remember being so fascinated and excited that a film could have such an effect on someone. I suppose that on some level that is what I am always aiming for in any work that I produce, a reaction that lingers.

 

 

4.)   In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant? 

 

I feel lucky in the sense that creative inspiration is all around me, and I try to be a sponge for it whether it is on a billboard, Instagram post or my own television. Personally, it is movies that make me feel the most excited creatively so I am always watching and taking note of what I found compelling and finding ways to use it in my work.

 

5.)   If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? 

 

Last year, my team and I devoted ourselves to doing pro-bono photography work where we could give back using our creative skills. I heard of the RUNG foundation which aimed to provide financial support for young athletes who needed prosthetics, started by a 19 year old kid who himself was going through the journey of getting his own prosthetic leg. When I saw their site was using stock photography, we organized a photoshoot to provide them with custom images that could really emotionally convey how powerful their intentions were. It was some of the best work we did all year and it felt so great to give back not with time or money, but with creative and production skills.  https://www.riseupnevergiveup.org/

 

 

6.)   Which creative disciplines do you commission most, and are most interested in seeing more of and why? Which of these disciplines are you most be interested in seeing at CONNECTIONS? (ie photo, film, social, experiential, vr, etc)

 

Since my work is primarily based in photography, I am most interested to see the innovations that come out of the power of the still image.

 

7.)   What was the biggest risk you’ve ever taken?

 

At 19 I was a culinary school graduate and working in restaurants for years before I realized it wasn’t making my happy. I didn’t want to face the fact that I wanted to make a career change while I was still paying off the loans from my education. Eventually I just quit my job and became an intern at the Film Office where I lived. It was unpaid and I had no idea how I was going to make ends meet but through that internship I was introduced to the world of production and knew it was right for me.  

 

jury

Art Producer | VANS
Associate Creative Director | SEPHORA
Senior Director, Creative | BIOSSANCE
Director, Creative | IMAX
Independent Creative Consultant, ECD, CD
Senior Director, Media | ACTIVISION
Sr Art Director | JOHN PAUL MITCHELL SYSTEMS
Executive Creative Director | THE COMMUNITY SF
Chief Production Officer | SWIFT
Global Creative Director | DECKERS BRANDS
Creative Director | CURALEAF
Creative Director | SAATCHI & SAATCHI LA
Chief Creative Officer, Marketing Executive | EBAY
VP, Creative Marketing | LIONSGATE FILMS
Head of Creative Production | AMAZON STUDIOS
Creative Director | NBC UNIVERSAL
Group Creative Director, Writer | DAVID&GOLIATH
Head of Design | POSTMATES
Director of Experiential Mktg | KIVA CONFECTIONS
Dir of Creative Content | INTERSCOPE RECORDS
VP, Global Brand Marketing | UNILEVER
Executive CD | SONY PICTURES ENTERTAINMENT
Chief Brand Architect | CAVU VENTURE PARTNERS
SVP, Director of Assets and Content | DEUTSCH LA
Creative Director | FACEBOOK
VP, Photo Publicity | FOX ENTERTAINMENT
Dir. of Creative Services | RIOT GAMES
VP Creative Services | OGILVY Mexico
Group Creative Director | SAATCHI & SAATCHI
EVP, Head of Production | DEUTSCH LA
Dir of Brand & Visual Design | FUSEPROJECT
Creative Director | UBER
Founder & Editorial/Creative Director | ISSUE
Sr Director Creative Prod Gbl Brand Imaging | NIKE
Executive Creative Director | PHENOMENON
Executive Creative Director | SID LEE
Group Creative Director | 72ANDSUNNY
Design Director | PHENOMENON
VP, Global Creative | LIONSGATE FILMS
Creative Director | SEPHORA
Executive Creative Director | LINKEDIN
Sr. Creative Director | LINKEDIN
Creative Director | VVEEKENDS CREATIVE BUREAU
Global Sr. Creative DIrector | PRINCESS CRUISES
Global Creative Director | MURAD
Executive Director Integrated Production | BSSP
Digital Marketing Manager | 7 FOR ALL MANKIND
VP Creative | GAMETIME
Creative Director | THE CLOROX COMPANY
VP Marketing | RAKUTEN
VP Licensing, Merchandising & Design | UNIQLO
Director of Content | URBAN DECAY
Head of Strategy | BBH LA
Director Of Production & Business Affairs | MEKANISM
Producer / Enterprise Brand Creative | CAPITAL ONE
VP, Creative | RAKUTEN
Director of Production | RESTORATION HARDWARE
Director of Photography | WILLIAMS-SONOMA
Founder, Creative Director | FERNWEH LAND LLC
Sr. Manager, Brand Marketing | SWEETGREEN
VP, Creative Content | HUDSON JEANS
VP Global Creative Director, Brand Design | NIKE
VP of Creative Content | INTERSCOPE RECORDS
Creative Director | FACEBOOK
Creative Director | RPA
Vice President | CALLISONRTKL
President | 215MCCANN
Director Marketing | OAKLEY
Creative Dir. | SONY PICTURES ENTERTAINMENT
Chief Marketing Officer | MOZILLA
Co-Founder & CCO | BATTERY AGENCY
Sr. Producer | THE WALT DISNEY COMPANY
VP, Diversity & Inclusion | SONY PICTURES ENT.
Photography Lead, Homes | AIRBnB
Senior Art Director | SALES FORCE
Art Director | SEGA
VP Creative Director | STILA COSMETICS
Sr. Creative Director | FOX SPORTS
Head of Creative Operations, Central Creative | UBER
Creative Director | NORDSTROM
Director, Head Of Production | LINKEDIN
Senior Digital Marketing Manager | ASICS
Director, Global Social Media | ORACLE
Senior Director, Creative Services | ARITZIA
Sr. Designer | DOORDASH
Art Director | FACEBOOK
Executive Creative Director | FCB West
Managing Art Producer | STARBUCKS
Senior Director / Group Creative Director | APPLE
Creative Director | RPA
Creative Director | ANOMALY LA
Dir. Branded Content Production | FX NETWORKS
Creative Director | SAATCHI & SAATCHI
Creative Director | KASTNER LA
Executive Dir, Production | ABC ENTERTAINMENT
Sr. Creative Director | DOLLAR SHAVE CLUB
Senior Art Director | SEPHORA
Group Creative Director | PUBLICIS SAPIENT
Executive Creative Director | DDW
Chief Creative Officer | HEADSPACE
Creative Director | GS&P
Executive Creative Dir, Branded Content | DISNEY
Sr CD, Marketing Creative | ACTIVISION BLIZZARD
VP of Photo Production | SONY PICTURES ENT.
Dir of Creative Content | INTERSCOPE RECORDS
Creative Director, Group Design Manager | INTUIT
VP Global Creative Director | SMASHBOX LA
Senior Art Director | NYX COSMETICS
ECD, Chief Creative Officer | THE CLOROX COMPANY
Co-Founder | CHAPTER SF
Pres, Mktg+National Acct | HEALTH-ADE KOMBUCHA
VP, Creative Services | WARNER RECORDS
Sr Design Dir | JOHN PAUL MITCHELL SYSTEMS
Design Director | CREDO BEAUTY
ECD, Head Art & Design | DAVID&GOLIATH
Senior Art Director | VANS
Art Director | VANS
Dir of Digital Marketing + E-Commerce | FOODSTIRS
Creative Director/Partner | THEORY SF
Dir of Music Video & Creative Content | INTERSCOPE
Creative Director | DERMSTORE
Creative Director
Design Director | INSTAGRAM
Chief Marketing Officer | PIXI BEAUTY
Global Head of Creative, ECD | YOUTUBE
Creative Lead, Special Initiatives | GOOGLE
Global Creative Lead, Media Lab | GOOGLE
Head of Creative | DOORDASH
Sr. Art Director | SEPHORA
Director of Creative | MATTEL, INC.
Content Program Manager | BASIC @ GOOGLE
Sr Director Brand Marketing | PANDORA
Chief Creative Officer | OMELET
CEO / Founder | WALTON ISAACSON
Director of Creative | ASICS AMERICA
Photo and Video Producer | THIRDLOVE
ACD | M/H VCCP
Chief Creative Officer | POP
Executive Creative Advisor | PELOTON INTERACTIVE
Creative Director | TWITTER
VP Creative I Creative Director | BLUESTEM
Senior Photography Producer
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