Andrew IBEA

VP of Creative Content | INTERSCOPE RECORDS

 San Francisco Native. Experienced Creative Producer with a demonstrated history of working in original content development in the Music Industry, Consumer Electronics, Brand Creative Direction, and Artist Imaging. 

questionnaire

1.)        What was your very first job?
I was casted for voice over work as a kid for a learning to read audio program called, The Homerun Reading Team for the San Francisco Unified School District.

 

2.)        Please describe, in your own words, what your job is and what work it entails.
VP Creative Content for Interscope Records.  I manage the internal creative team and the day to day production needs for single/album art + packaging, press photo shoots, music video production, live show/BTS content filming, and more recently conceptualizing on-stage creative elements for tour and broadcast performances. We support the artist’s vision for the project by providing creative resources and helping develop their ideas if needed.  We succeed when they can genuinely showcase their personalities and continue to elevate them through their career to impact popular culture.

 

3.)        How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? Was there a train of events that brought you to where you are today?
My parents actively took me to local art shows, science museums, movies, etc.  I am an only child so I had a lot of time to analyze everything…afternoon cartoons, books, sports, local food and culture, etc.. I soaked it all in like a sponge.

 

4.)        In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?
From my time at Interscope, I learned from the leadership here, the art of the unlikely pairing… pushing different POVs to explore ideas and spark conversation to see what comes out of it.  With social media, it’s so much easier to engage a diverse talent pool in all creative disciplines across the globe.  We are able to connect our artists with creatives and have in depth conversations about the vision of the project so quickly.  We encourage this cross pollination of ideas to hopefully create visual assets that make our artists stand out.

 

5.)        If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?
I have a few videos for Eminem and OneRepublic that have over 1+ Billion views.  That was validating knowing that I could help support the artist song + vision, but still create something that a global audience could enjoy and consume repeatedly.  I also worked on an 360 projection mapped activation at Coachella last year called The HP Antarctic Dome. I engaged with the band, Rufus Du Sol and helped figure out the vision of the creative with their creative director, director James Frost, and his team at Tool.  It was a genuinely great learning experience to work on something that was both visual and experiential.

 

6.)        Which creative disciplines do you commission most, and are most interested in seeing more of and why? Which of these disciplines are you most be interested in seeing at CONNECTIONS? (ie photo, film, social, experiential, vr, etc
It’s a crap shoot – if the artists have ideas, we’re here to help bring them to life no matter what discipline it is.  I’m exciting to see everything as maybe it can help spark fresh ideas to make some noise in the music industry.

 

7.)        What was the biggest risk you’ve ever taken
Nothing too crazy – When I moved to LA, I lived on a couch for about a year while finish college and hoped for the best.  I was so worried about being able to pay rent and tuition and feed myself haha.   I’m still here so I guess I’m doing ok!

jury

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Associate Creative Director | SEPHORA
Senior Director, Creative | BIOSSANCE
Director, Creative | IMAX
Independent Creative Consultant, ECD, CD
Senior Director, Media | ACTIVISION
Sr Art Director | JOHN PAUL MITCHELL SYSTEMS
Executive Creative Director | THE COMMUNITY SF
Chief Production Officer | SWIFT
Global Creative Director | DECKERS BRANDS
Creative Director | CURALEAF
Chief Creative Officer, Marketing Executive | EBAY
Head of Creative Production | AMAZON STUDIOS
Creative Director | NBC UNIVERSAL
Group Creative Director, Writer | DAVID&GOLIATH
Dir, Direct-to-Consumer | ANCHOR BREWING CO.
VP Executive Producer | EDELMAN LA
Director of Experiential Mktg | KIVA CONFECTIONS
Dir of Creative Content | INTERSCOPE RECORDS
VP, Global Brand Marketing | UNILEVER
Executive CD | SONY PICTURES ENTERTAINMENT
Chief Brand Architect | CAVU VENTURE PARTNERS
SVP, Director of Assets and Content | DEUTSCH LA
Creative Director | FACEBOOK
VP, Photo Publicity | FOX ENTERTAINMENT
Dir. of Creative Services | RIOT GAMES
VP Creative Services | OGILVY Mexico
Group Creative Director | SAATCHI & SAATCHI
Senior Editorial Manager | GOOD AMERICAN
Dir of Brand & Visual Design | FUSEPROJECT
Creative Director | UBER
Founder & Editorial/Creative Director | ISSUE
Sr Director Creative Prod Gbl Brand Imaging | NIKE
Group Creative Director | PHENOMENON
Executive Creative Director | SID LEE
Group Creative Director | 72ANDSUNNY
Design Director | PHENOMENON
VP, Global Creative | LIONSGATE FILMS
Creative Director | SEPHORA
Executive Creative Director | LINKEDIN
Creative Director | VVEEKENDS CREATIVE BUREAU
Global Sr. Creative DIrector | PRINCESS CRUISES
Global Creative Director | MURAD
Executive Director Integrated Production | BSSP
Digital Marketing Manager | 7 FOR ALL MANKIND
VP Creative | GAMETIME
Creative Director | THE CLOROX COMPANY
VP Marketing | RAKUTEN
VP Licensing, Merchandising & Design | UNIQLO
Director of Content | URBAN DECAY
Head of Strategy | BBH LA
Director Of Production & Business Affairs | MEKANISM
Producer / Enterprise Brand Creative | CAPITAL ONE
VP, Creative | RAKUTEN
Director of Production | RESTORATION HARDWARE
Director of Photography | WILLIAMS-SONOMA
Founder, Creative Director | FERNWEH LAND LLC
Sr. Manager, Brand Marketing | SWEETGREEN
VP, Creative Content | HUDSON JEANS
VP Global Creative Director, Brand Design | NIKE
VP of Creative Content | INTERSCOPE RECORDS
Creative Director | FACEBOOK
Creative Director | RPA
Vice President | CALLISONRTKL
President | 215MCCANN
Director Marketing | OAKLEY
Creative Dir. | SONY PICTURES ENTERTAINMENT
Chief Marketing Officer | MOZILLA
Co-Founder & CCO | BATTERY AGENCY
VP, Diversity & Inclusion | SONY PICTURES ENT.
Creative Director | TWITTER
Senior Art Director | SALES FORCE
Art Director | SEGA
VP Creative Director | STILA COSMETICS
Sr. Creative Director | FOX SPORTS
Head of Creative Operations, Central Creative | UBER
Creative Director | NORDSTROM
Director, Head Of Production | LINKEDIN
Senior Digital Marketing Manager | ASICS
Director, Global Social Media | ORACLE
Senior Director, Creative Services | ARITZIA
Sr. Designer | DOORDASH
Art Director | FACEBOOK
Executive Creative Director | FCB West
Managing Art Producer | STARBUCKS
Senior Director / Group Creative Director | APPLE
Creative Director | ANOMALY LA
Dir. Branded Content Production | FX NETWORKS
Creative Director | SAATCHI & SAATCHI
Creative Director | KASTNER LA
Executive Dir, Production | ABC ENTERTAINMENT
Sr. Creative Director | DOLLAR SHAVE CLUB
Senior Art Director | SEPHORA
Group Creative Director | PUBLICIS SAPIENT
Executive Creative Director | DDW
Chief Creative Officer | HEADSPACE
Executive Creative Dir, Branded Content | DISNEY
Sr CD, Marketing Creative | ACTIVISION BLIZZARD
VP of Photo Production | SONY PICTURES ENT.
Dir of Creative Content | INTERSCOPE RECORDS
Creative Director, Group Design Manager | INTUIT
VP Global Creative Director | SMASHBOX LA
Senior Art Director | NYX COSMETICS
Co-Founder | CHAPTER SF
Pres, Mktg+National Acct | HEALTH-ADE KOMBUCHA
VP, Creative Services | WARNER RECORDS
Sr Design Dir | JOHN PAUL MITCHELL SYSTEMS
ECD, Head Art & Design | DAVID&GOLIATH
Senior Art Director | VANS
Art Director | VANS
Dir of Digital Marketing + E-Commerce | FOODSTIRS
Creative Director/Partner | THEORY SF
Dir of Music Video & Creative Content | INTERSCOPE
Creative Director
Chief Marketing Officer | PIXI BEAUTY
Global Head of Creative, ECD | YOUTUBE
Creative Lead, Special Initiatives | GOOGLE
Global Creative Lead, Media Lab | GOOGLE
Head of Creative | DOORDASH
Sr. Art Director | SEPHORA
Director of Creative | MATTEL, INC.
Content Program Manager | BASIC @ GOOGLE
Chief Creative Officer | OMELET
CEO / Founder | WALTON ISAACSON
Director of Creative | ASICS AMERICA
Photo and Video Producer | THIRDLOVE
Chief Creative Officer | POP
Executive Creative Advisor | PELOTON INTERACTIVE
Creative Director | TWITTER
VP Creative I Creative Director | BLUESTEM
Senior Photography Producer
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