Director, Creative | IMAX

Andrew has spent his marketing career on both the agency and brand side as a strategic and creative leader.

Over the past 2+ years as Director, Creative at IMAX, Andrew has focused on building IMAX’s award-winning global in-house Creative team into what it is today – IMAX Creative – named “2019 Brand Team of the Year” by Creativepool and winning “2019 Best Documentary Marketing Campaign” by GSCA .

He and his team play a key role within the Global Marketing organization helping bring customers closer to the IMAX brand through powerful and purposeful creative.

He and his team’s work spans across every customer creative touch-point from launching global brand campaigns, developing design systems and branding through to launching Hollywood film campaigns, product lines and new global business initiatives and everything in-between.

Prior to joining IMAX, Andrew spent 7 years helping build The Sheppard, an Integrated Creative Marketing Agency based in Los Angeles.

While at The Sheppard, he oversaw the Projects and Creative teams across all brand accounts and helped expand the agency’s diverse roster of clients across Automotive, Attractions, Real Estate, Entertainment, Fashion, F&B, Philanthropy and Nutrition. His main focus was developing strategic marketing solutions to help drive business revenues for the agency’s clients and bringing those solutions to life through creative.

He’s launched attractions including OUE Skyspace Los Angeles, developed environmental design systems for Guy Fieri’s Restaurants and rolled out Product Launches for Simmons Bedding.


1.)       What was your very first job?
Abercrombie & Fitch at 18 in High School – felt trendy at the time in HS!  
2.)     Please describe, in your own words, what your job is and what work it entails.
Retaining a Visionary mindset
Bringing the  brand’s voice and personality to life through purposeful and powerful visual storytelling  
Pushing talent to reach their maximum potential
Being the glue between strategy and customers through creative
3.)    How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?
There were always key indicators growing up:
Being the only kid who wanted to be an “Artist” when asked in 2nd grade what I wanted to be when I grew up
Legos having been my guilty leisurely pleasure as a kid – not building based on the instructions in a box, but building based on my imagination
Pencil drawing out various patterns on a tabloid sketch pad with my initials in Middle School in hopes that I could someday become the next Louis Vuitton
Making odd yet creative connections in my mind of how ideas could be brought to life (still on-going!)
Deck-making on the agency side and now on the brand side!
4.)     In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?
Traveling to new environments, engaging with diverse groups of people and culture, wandering mentally and physically through spirituality, staying curious about the world and being open to new opportunities that may be out of my typical interest palette. 
5.)     If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?
Building IMAX Creative – to me, my team is a work of art that is constantly being sculpted and reshaped – ever-evolving. It’s a living and breathing creative entity where my strategic, creative and visionary mind comes to life.
6.)     Which creative disciplines do you commission most, and are most interested in seeing more of and why? Which of these disciplines are you most be interested in seeing at CONNECTIONS? (ie photo, film, social, experiential, vr, etc)
Most interested in seeing:
Brand Design Systems
Complex yet simple Motion Design
Brutally Honest and Authentic Storytelling
Bringing Non-owned Content to life through a Brand’s voice
7.)     What was the biggest risk you’ve ever taken?
Making the switch from Agency to Brand in 2016.


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