Andrew ALMENDRAS

Director, Creative | IMAX

Andrew has spent his marketing career on both the agency and brand side as a strategic and creative leader.

Over the past 2+ years as Director, Creative at IMAX, Andrew has focused on building IMAX’s award-winning global in-house Creative team into what it is today – IMAX Creative – named “2019 Brand Team of the Year” by Creativepool and winning “2019 Best Documentary Marketing Campaign” by GSCA .

He and his team play a key role within the Global Marketing organization helping bring customers closer to the IMAX brand through powerful and purposeful creative.

He and his team’s work spans across every customer creative touch-point from launching global brand campaigns, developing design systems and branding through to launching Hollywood film campaigns, product lines and new global business initiatives and everything in-between.

Prior to joining IMAX, Andrew spent 7 years helping build The Sheppard, an Integrated Creative Marketing Agency based in Los Angeles.

While at The Sheppard, he oversaw the Projects and Creative teams across all brand accounts and helped expand the agency’s diverse roster of clients across Automotive, Attractions, Real Estate, Entertainment, Fashion, F&B, Philanthropy and Nutrition. His main focus was developing strategic marketing solutions to help drive business revenues for the agency’s clients and bringing those solutions to life through creative.

He’s launched attractions including OUE Skyspace Los Angeles, developed environmental design systems for Guy Fieri’s Restaurants and rolled out Product Launches for Simmons Bedding.

questionnaire

1.)       What was your very first job?
Abercrombie & Fitch at 18 in High School – felt trendy at the time in HS!  
 
2.)     Please describe, in your own words, what your job is and what work it entails.
Retaining a Visionary mindset
Bringing the  brand’s voice and personality to life through purposeful and powerful visual storytelling  
Pushing talent to reach their maximum potential
Being the glue between strategy and customers through creative
 
3.)    How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?
There were always key indicators growing up:
Being the only kid who wanted to be an “Artist” when asked in 2nd grade what I wanted to be when I grew up
Legos having been my guilty leisurely pleasure as a kid – not building based on the instructions in a box, but building based on my imagination
Pencil drawing out various patterns on a tabloid sketch pad with my initials in Middle School in hopes that I could someday become the next Louis Vuitton
Making odd yet creative connections in my mind of how ideas could be brought to life (still on-going!)
Deck-making on the agency side and now on the brand side!
 
4.)     In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?
Traveling to new environments, engaging with diverse groups of people and culture, wandering mentally and physically through spirituality, staying curious about the world and being open to new opportunities that may be out of my typical interest palette. 
 
5.)     If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?
Building IMAX Creative – to me, my team is a work of art that is constantly being sculpted and reshaped – ever-evolving. It’s a living and breathing creative entity where my strategic, creative and visionary mind comes to life.
 
6.)     Which creative disciplines do you commission most, and are most interested in seeing more of and why? Which of these disciplines are you most be interested in seeing at CONNECTIONS? (ie photo, film, social, experiential, vr, etc)
Most interested in seeing:
Brand Design Systems
Complex yet simple Motion Design
Brutally Honest and Authentic Storytelling
Bringing Non-owned Content to life through a Brand’s voice
 
7.)     What was the biggest risk you’ve ever taken?
Making the switch from Agency to Brand in 2016.

jury

Art Producer | VANS
Associate Creative Director | SEPHORA
Senior Director, Creative | BIOSSANCE
Director, Creative | IMAX
Independent Creative Consultant, ECD, CD
Senior Director, Media | ACTIVISION
Sr Art Director | JOHN PAUL MITCHELL SYSTEMS
Executive Creative Director | THE COMMUNITY SF
Chief Production Officer | SWIFT
Global Creative Director | DECKERS BRANDS
Creative Director | CURALEAF
Creative Director | SAATCHI & SAATCHI LA
Chief Creative Officer, Marketing Executive | EBAY
VP, Creative Marketing | LIONSGATE FILMS
Head of Creative Production | AMAZON STUDIOS
Creative Director | NBC UNIVERSAL
Group Creative Director, Writer | DAVID&GOLIATH
Head of Design | POSTMATES
Director of Experiential Mktg | KIVA CONFECTIONS
Dir of Creative Content | INTERSCOPE RECORDS
VP, Global Brand Marketing | UNILEVER
Executive CD | SONY PICTURES ENTERTAINMENT
Chief Brand Architect | CAVU VENTURE PARTNERS
SVP, Director of Assets and Content | DEUTSCH LA
Creative Director | FACEBOOK
VP, Photo Publicity | FOX ENTERTAINMENT
Dir. of Creative Services | RIOT GAMES
VP Creative Services | OGILVY Mexico
Group Creative Director | SAATCHI & SAATCHI
EVP, Head of Production | DEUTSCH LA
Dir of Brand & Visual Design | FUSEPROJECT
Creative Director | UBER
Founder & Editorial/Creative Director | ISSUE
Sr Director Creative Prod Gbl Brand Imaging | NIKE
Executive Creative Director | PHENOMENON
Executive Creative Director | SID LEE
Group Creative Director | 72ANDSUNNY
Design Director | PHENOMENON
VP, Global Creative | LIONSGATE FILMS
Creative Director | SEPHORA
Executive Creative Director | LINKEDIN
Sr. Creative Director | LINKEDIN
Creative Director | VVEEKENDS CREATIVE BUREAU
Global Sr. Creative DIrector | PRINCESS CRUISES
Global Creative Director | MURAD
Executive Director Integrated Production | BSSP
Digital Marketing Manager | 7 FOR ALL MANKIND
VP Creative | GAMETIME
Creative Director | THE CLOROX COMPANY
VP Marketing | RAKUTEN
VP Licensing, Merchandising & Design | UNIQLO
Director of Content | URBAN DECAY
Head of Strategy | BBH LA
Director Of Production & Business Affairs | MEKANISM
Producer / Enterprise Brand Creative | CAPITAL ONE
VP, Creative | RAKUTEN
Director of Production | RESTORATION HARDWARE
Director of Photography | WILLIAMS-SONOMA
Founder, Creative Director | FERNWEH LAND LLC
Sr. Manager, Brand Marketing | SWEETGREEN
VP, Creative Content | HUDSON JEANS
VP Global Creative Director, Brand Design | NIKE
VP of Creative Content | INTERSCOPE RECORDS
Creative Director | FACEBOOK
Creative Director | RPA
Vice President | CALLISONRTKL
President | 215MCCANN
Director Marketing | OAKLEY
Creative Dir. | SONY PICTURES ENTERTAINMENT
Chief Marketing Officer | MOZILLA
Co-Founder & CCO | BATTERY AGENCY
Sr. Producer | THE WALT DISNEY COMPANY
VP, Diversity & Inclusion | SONY PICTURES ENT.
Photography Lead, Homes | AIRBnB
Senior Art Director | SALES FORCE
Art Director | SEGA
VP Creative Director | STILA COSMETICS
Sr. Creative Director | FOX SPORTS
Head of Creative Operations, Central Creative | UBER
Creative Director | NORDSTROM
Director, Head Of Production | LINKEDIN
Senior Digital Marketing Manager | ASICS
Director, Global Social Media | ORACLE
Senior Director, Creative Services | ARITZIA
Sr. Designer | DOORDASH
Art Director | FACEBOOK
Executive Creative Director | FCB West
Managing Art Producer | STARBUCKS
Senior Director / Group Creative Director | APPLE
Creative Director | RPA
Creative Director | ANOMALY LA
Dir. Branded Content Production | FX NETWORKS
Creative Director | SAATCHI & SAATCHI
Creative Director | KASTNER LA
Executive Dir, Production | ABC ENTERTAINMENT
Sr. Creative Director | DOLLAR SHAVE CLUB
Senior Art Director | SEPHORA
Group Creative Director | PUBLICIS SAPIENT
Executive Creative Director | DDW
Chief Creative Officer | HEADSPACE
Creative Director | GS&P
Executive Creative Dir, Branded Content | DISNEY
Sr CD, Marketing Creative | ACTIVISION BLIZZARD
VP of Photo Production | SONY PICTURES ENT.
Dir of Creative Content | INTERSCOPE RECORDS
Creative Director, Group Design Manager | INTUIT
VP Global Creative Director | SMASHBOX LA
Senior Art Director | NYX COSMETICS
ECD, Chief Creative Officer | THE CLOROX COMPANY
Co-Founder | CHAPTER SF
Pres, Mktg+National Acct | HEALTH-ADE KOMBUCHA
VP, Creative Services | WARNER RECORDS
Sr Design Dir | JOHN PAUL MITCHELL SYSTEMS
Design Director | CREDO BEAUTY
ECD, Head Art & Design | DAVID&GOLIATH
Senior Art Director | VANS
Art Director | VANS
Dir of Digital Marketing + E-Commerce | FOODSTIRS
Creative Director/Partner | THEORY SF
Dir of Music Video & Creative Content | INTERSCOPE
Creative Director | DERMSTORE
Creative Director
Design Director | INSTAGRAM
Chief Marketing Officer | PIXI BEAUTY
Global Head of Creative, ECD | YOUTUBE
Creative Lead, Special Initiatives | GOOGLE
Global Creative Lead, Media Lab | GOOGLE
Head of Creative | DOORDASH
Sr. Art Director | SEPHORA
Director of Creative | MATTEL, INC.
Content Program Manager | BASIC @ GOOGLE
Sr Director Brand Marketing | PANDORA
Chief Creative Officer | OMELET
CEO / Founder | WALTON ISAACSON
Director of Creative | ASICS AMERICA
Photo and Video Producer | THIRDLOVE
ACD | M/H VCCP
Chief Creative Officer | POP
Executive Creative Advisor | PELOTON INTERACTIVE
Creative Director | TWITTER
VP Creative I Creative Director | BLUESTEM
Senior Photography Producer
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