Abel CHARROW

Director of Experiential Mktg | KIVA CONFECTIONS

1.)     What was your very first job? 
Cleaning fish tanks at an exotic fish store. Chronically smelling like algae does not make one cool in high school, surprisingly.

 

2.)     Please describe, in your own words, what your job is and what work it entails. 
I’m the wet-blanket who politly listens to your amazing idea for a cannabis activation, and then lectures you on how many regulations you’d be violating.

 

3.)     How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? Was there a train of events that brought you to where you are today? 
I was raised by art supplies. I started my career in television comedy, then moved to food-tech, starting as a creative strategist, but eventually transitioning to business development and experiential marketing. My dual backgrounds in the creative world and the startup world positioned me to adapt quickly and succeed in the new recreationally legal cannabis world.

 

4.)     In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant? 
I’m inspired by projects that transcend marketing campaigns, sales goals or success metrics, and instead tap into cultural moments, becoming part of a larger conversation. The current cannabis space is an ever-changing puzzle to navigate, but offers so many opportunities to try things that have never been attempted before. 

 

5.)     If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?
Collaborating on Buzz Aldrin’s Cycling Pathways to Mars VR experience, and then shepherding it’s premiere at SXSW, where Buzz Aldrin then became the festival’s keynote speaker. 

 

6.)     Which creative disciplines do you commission most, and are most interested in seeing more of and why? Which of these disciplines are you most interested in seeing at CONNECTIONS? (ie photo, film, social, experiential, vr, influencer marketing, event production, production services etc)
Personally, I am most interested in seeing which brands approach marketing as opportunities to underwrite art and culture. An example that made a lasting impression with me recently was Dropbox’s collaboration with Solange Knowles and the Getty to produce Bridge-s.

 

7.)     What was the biggest risk you’ve ever taken?
In Fiji, I hired some fishermen to take me to a coral reef surrounding an uninhabited island, jumped off their boat with just my diving gear, and asked them to meet me on the other side of the island. 

jury

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