Sinan originally hails from Istanbul. After earning his Fine Arts degree from Rochester Institute of Technology in New York, he moved to San Francisco where he’s currently the creative lead on NBA2K and Mitsubishi at BSSP. Over the past ten years, Sinan has got into a swordfight with Aaron Eckhart, Jeffrey Dean Morgan and Fan Bing Bing for Evony for Super Bowl 51, Defied Labels with Serena Williams, Abby Wambach and Harvey Keitel for MINI Cooper on Super Bowl 50 and launched MINI's Rio Olympics campaign with Team USA. He’s called all drivers for Uber, negotiated deals with William Shatner for Priceline, executed Columbia Sportswear’s biggest digital campaign for its Omni-Heat technology release, and rebranded RadioShack. He lives in Mill Valley with his wife. He is also a founding partner and a board member of Momento, a successful gifting business in Eastern Europe.