Khobi BROOKLYN

VP of Communication | CONVERSE

Born in Seattle, rowing took  me  to Berkeley for college. After graduating and spending  all my money in South America, I landed in Silicon Valley where I built a career redefining industries, building powerhouse brands and introducing the world to new technologies, lifestyles and leaders through inspiring and compelling storytelling. 

 

Before Converse, Khobi led global communications at Tesla. In her time at Tesla, she introduced the world to Tesla’s vision, products and people. Through her leadership, the company introduced the world to the first ever family of electric cars and helped change the way the world thinks about transportation. She also led the communications strategy around corporate initiatives, crisis and global expansion. 

 

She also spent time at Square where she led efforts to reposition the company from a Silicon Valley darling to a globally recognized payments company. At Square, she built the product communications team and digital brand marketing strategy, positioning the company as the leader in the burgeoning financial technology industry and a partner for small businesses. 

 

When she’s not telling stories, Khobi is playing outside. She loves to find a mountain to ski down or run up, water to play in and a new city to run through.

questionnaire

1.)     What was your very first job? 

 

My first job ever was in a deli where I made cookie dough and pasta salads. My first relevant job to my career was in a public affairs firm where I tracked San Francisco politics and wrote a daily blog on the movers and shakers.

 

2.)     Please describe, in your own words, what your job is and what work it entails. 

 

I lead Communications which includes Media, PR and employee at Converse. My  work  positiosn Converse as a market leader and definse our values through compelling narratives that show the strength of our brand and our products, and inspire communities to join us in our vision.

 

3.)     How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today? 

 

My love story for storytelling is a long one. I’ve always loved stories and all of the different ways that they can be told – through song, a picture, passed between people, written and so on. Through my career, I’ve learned how to tell different stories to different audiences and fallen in love with the ability to shape a story to have true impact on people’s lives.

 

I earned my chops in Silicon Valley telling never before told stories about people, products and technologies that were shaping our future. About a year ago, I decided to try a new industry, with people and products that touched people’s lives in a really different  way. From  sharing  technology that can change  our lives, to fashion and style  which is possibly the most intimate form of self-expression

 

4.)     In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant? 

 

Today there is more information than ever before and it is more available across more channels than ever before.  I think this makes industries cross paths in ways that they before did, and consumers cross industries. It’s exciting. It means we don’t have  to stay in our lane, we are influenced daily by people, things and stories from everywhere. I look beyond  my industry all  the time for interesting ways of starting conversations and telling stories.

 

5.)     If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? 

 

In 2013 I created an event series called “Let’s Talk” at Square that brought together small business owners in struggling cities across the country (St. Louis, New Orleans, Detroit, Minneapolis, Oakland CA, The Bronx). In each city a panel of small business owners brought their communities and local government together to start a dialogue to change policy and raise awareness around the reality of entrepreneurship in America. The series started impactful conversations in each city, empowered local businesses  to drive  change in their community and built a strong brand around Square and its impact on small business.

 

jury

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