VP of Communication | CONVERSE

Born in Seattle, rowing took  me  to Berkeley for college. After graduating and spending  all my money in South America, I landed in Silicon Valley where I built a career redefining industries, building powerhouse brands and introducing the world to new technologies, lifestyles and leaders through inspiring and compelling storytelling. 


Before Converse, Khobi led global communications at Tesla. In her time at Tesla, she introduced the world to Tesla’s vision, products and people. Through her leadership, the company introduced the world to the first ever family of electric cars and helped change the way the world thinks about transportation. She also led the communications strategy around corporate initiatives, crisis and global expansion. 


She also spent time at Square where she led efforts to reposition the company from a Silicon Valley darling to a globally recognized payments company. At Square, she built the product communications team and digital brand marketing strategy, positioning the company as the leader in the burgeoning financial technology industry and a partner for small businesses. 


When she’s not telling stories, Khobi is playing outside. She loves to find a mountain to ski down or run up, water to play in and a new city to run through.


1.)     What was your very first job? 


My first job ever was in a deli where I made cookie dough and pasta salads. My first relevant job to my career was in a public affairs firm where I tracked San Francisco politics and wrote a daily blog on the movers and shakers.


2.)     Please describe, in your own words, what your job is and what work it entails. 


I lead Communications which includes Media, PR and employee at Converse. My  work  positiosn Converse as a market leader and definse our values through compelling narratives that show the strength of our brand and our products, and inspire communities to join us in our vision.


3.)     How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today? 


My love story for storytelling is a long one. I’ve always loved stories and all of the different ways that they can be told – through song, a picture, passed between people, written and so on. Through my career, I’ve learned how to tell different stories to different audiences and fallen in love with the ability to shape a story to have true impact on people’s lives.


I earned my chops in Silicon Valley telling never before told stories about people, products and technologies that were shaping our future. About a year ago, I decided to try a new industry, with people and products that touched people’s lives in a really different  way. From  sharing  technology that can change  our lives, to fashion and style  which is possibly the most intimate form of self-expression


4.)     In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant? 


Today there is more information than ever before and it is more available across more channels than ever before.  I think this makes industries cross paths in ways that they before did, and consumers cross industries. It’s exciting. It means we don’t have  to stay in our lane, we are influenced daily by people, things and stories from everywhere. I look beyond  my industry all  the time for interesting ways of starting conversations and telling stories.


5.)     If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? 


In 2013 I created an event series called “Let’s Talk” at Square that brought together small business owners in struggling cities across the country (St. Louis, New Orleans, Detroit, Minneapolis, Oakland CA, The Bronx). In each city a panel of small business owners brought their communities and local government together to start a dialogue to change policy and raise awareness around the reality of entrepreneurship in America. The series started impactful conversations in each city, empowered local businesses  to drive  change in their community and built a strong brand around Square and its impact on small business.



Head of Mktg. Oper, and Prod. | AMAZON STUDIOS
Art Producer | VANS
SVP Creative Director | DEUTSCH LA
Director of Photography | WIRED
Vice President, Brand | WELLS FARGO
VP, Franchise Creative | NBC UNIVERSAL
Director of Art Production | WIEDEN & KENNEDY
Creative Director, Digital | THE NORTH FACE
Photography Director | ORACLE
Director of Photography | GOOGLE
Creative Director, Global Brand | STARBUCKS
Creative Director | PANDORA MEDIA
Creative Director | SAATCHI & SAATCHI
Head of Photo & Motion | AMAZON STUDIOS
VP of Communication | CONVERSE
Creative Director | DAVID&GOLIATH
Associate Creative Director | DOLBY
Creative Director | SAATCHI & SAATCHI
VP Creative Director | FABLETICS/ JUSTFAB INC.
Global Brand Manager | MICROSOFT SURFACE
Creative Director | SPEEDOUSA
Group Creative Director | DISNEY
Exec Creative Director | SAATCHI & SAATCHI
Head of Studio | PINTEREST
Creative Director | FX NETWORKS
Assoc Creative Director | BSSP
Creative Director
Editorial / Creative Director | ISSUE
Sr. CD Prod, Global Brand Imaging | NIKE
SVP, Creative Marketing | E!, ESQUIRE
Glbl and Editorial Digital Dir. | PAUL MITCHELL
Assoc Creative Dir, Digital | CLOROX
Assoc. Design Director | PHENOMENON
Sr. Global Art Director | BENEFIT COSMETICS
SVP Group Creative Director | DEUTSCH
Creative Director
Chief Creative Officer | TEAM ONE
Digital Creative Director | CLOROX
Director of Creative Production | NIKE
Photography Lead | AIRBNB
VP Creative Director | NBC UNIVERSAL
VP of Creative | OLD NAVY
Creative Director | 72ANDSUNNY
Design Director | PEREIRA & O'DELL
Production Director | KENDRICK AND
Global Design Director | IBM
Creative Lead | NETFLIX
VP Creative Licensing | GUESS?
Vice President, Creative | SONY PICTURES
Creative Director
Creative Director & Co-Founder | IMPRINT PROJECTS
Co-President BLT+ | BLT Communications
Group Creative Director | AKQA
Art Director | SEGA
Creative Consultant
Creative Director | LUCKY BRAND
Head of Production | LINKEDIN
Sr. Dir. Glbl Photo & Social Creative | BANANA REPUBLIC
VP Creative Director | LYFT
Sr. Design Producer | GOOGLE
Art Director | LYFT
Art Director | JAMES PERSE
SVP Creative Director | THE REFINERY
Group Creative Director | SAPIENTRAZORFISH
Dir. of Creative Services | 20th CENTURY FOX
Vice President, Design | JP MORGAN CHASE
Director WW Creative Services | PARAMOUNT
Design Director | NYX
Founder | CHAPTER
Art Director | GAP
Chief Prod. Officer | OMELET
Founder & Creative Director | HIRO CLARK
Co-President BLT+ | BLT Communications
Group Creative Director | AMAZON
Chief Executive Officer | THEORY SF
Director & Producer | GOOGLE
Global Creative Director | KENDO BEAUTY GROUP
Chief Creative Officer | INNOCEAN
SVP, Marketing Innovation | TRAILER PARK
Vice President, Marketing | AMERICAN APPAREL
Chief Creative Officer | POP
Creative Director | APPLE
Sr. Photo Producer | OLD NAVY
Design Director | R&R PARTNERS
©2018 LE BOOK All Rights Reserved