David BORNOFF

Creative Director | PANDORA MEDIA

David Tai Bornoff was born in 1980, the son of Denise Kaprelian and Jack Bornoff, both graduates of the School of the Art Institute of Chicago and early pioneers of the Chicago performance art movement. At the age of 5 the family moved to Los Angeles where from an early age his peers and mentors were skateboarders, graffiti writers, musicians, and artists that were considered to be on the fringes of society. David accepted an offer to complete high school at the Los Angeles County High School for the Arts where he took early classes in Computer graphics and became the youngest Graphics editor of the Association for Computing Machinery. David Tai Bornoff holds an undergraduate degree in Fine Arts from Otis College of Art and Design in Los Angeles, and a Post Diplome in Multimedia from The École nationale supérieure des Beaux-Arts in Paris.

His work has been exhibited internationally and his writing featured in many fashion and music related magazines. His commercial editing work is extensive, including the first GMC commercial to ever air on the super bowl. He is responsible for editing the pop culture hit "ShamWow" directed by pitchman Vince Offer. David has won multiple Gold ADDY Awards for editing, directing, and his creative strategies. David is the Creative Director at Pandora, a Board Member of The Joint Photographic Experts Group (Jpeg), The Moving Picture Experts Group, and is an advisor to the Sacramento Film Commission.

questionnaire

1. What was your very first job?

I worked the graveyard shift in the tape vault at Warner Brothers.

2. Please describe, in your own words, what your job is and what work it entails.

My job as CD at Pandora is to support our strategic solutions by providing visual direction with an eye on brand consistency and storytelling.

3. How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?

It’s been in my blood since day one. Both my parents are artists, I grew up writing graffiti and going to museums. Art and design has always been a part of my daily experience, I’m not programmed to do other things.

4. In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

I listen to the kids. I stay as connected as I can to my inner child. I keep my eyes open and I skateboard to work, something about moving through a city on a skateboard does it for me.

5. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?

I love the shit I did in college when every decisions was super charged with meaning and so full of passion while being absolutely inconsequential.

jury

Head of Mktg. Oper, and Prod. | AMAZON STUDIOS
Art Producer | VANS
SVP Creative Director | DEUTSCH LA
Director of Photography | WIRED
Vice President, Brand | WELLS FARGO
VP, Franchise Creative | NBC UNIVERSAL
Director of Art Production | WIEDEN & KENNEDY
Creative Director, Digital | THE NORTH FACE
Photography Director | ORACLE
Director of Photography | GOOGLE
Creative Director, Global Brand | STARBUCKS
Creative Director | PANDORA MEDIA
Creative Director | SAATCHI & SAATCHI
Head of Photo & Motion | AMAZON STUDIOS
VP of Communication | CONVERSE
Creative Director | DAVID&GOLIATH
Associate Creative Director | DOLBY
Creative Director | SAATCHI & SAATCHI
VP Creative Director | FABLETICS/ JUSTFAB INC.
Brand Producer | MICROSOFT SURFACE
Global Brand Manager | MICROSOFT SURFACE
Creative Director | SPEEDOUSA
Group Creative Director | DISNEY
Exec Creative Director | SAATCHI & SAATCHI
Head of Studio | PINTEREST
Creative Director | FX NETWORKS
Design Director | THE HOLLYWOOD REPORTER
Assoc Creative Director | BSSP
Creative Director
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SVP, Creative Marketing | E!, ESQUIRE
Glbl and Editorial Digital Dir. | PAUL MITCHELL
VP of Marketing | DIAMOND FOUNDRY
Assoc Creative Dir, Digital | CLOROX
Assoc. Design Director | PHENOMENON
Sr. Global Art Director | BENEFIT COSMETICS
SVP Group Creative Director | DEUTSCH
Creative Director
Chief Creative Officer | TEAM ONE
Digital Creative Director | CLOROX
Director of Creative Production | NIKE
Photography Lead | AIRBNB
VP Creative Director | NBC UNIVERSAL
VP of Creative | OLD NAVY
Creative Director | 72ANDSUNNY
ACD | SONY PICTURES
Design Director | PEREIRA & O'DELL
Production Director | KENDRICK AND
Global Design Director | IBM
Creative Lead | NETFLIX
VP Creative Licensing | GUESS?
Vice President, Creative | SONY PICTURES
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Creative Director & Co-Founder | IMPRINT PROJECTS
Co-President BLT+ | BLT Communications
Group Creative Director | AKQA
Art Director | SEGA
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EVP CD | MEKANISM
Creative Director | LUCKY BRAND
Head of Production | LINKEDIN
Sr. Dir. Glbl Photo & Social Creative | BANANA REPUBLIC
VP Creative Director | LYFT
Sr. Design Producer | GOOGLE
Art Director | LYFT
Assoc. CD | FOX BROADCASTING
Dir. of Prod.| ABC ENTERTAINMENT
Art Director | JAMES PERSE
SVP Creative Director | THE REFINERY
Group Creative Director | SAPIENTRAZORFISH
Dir. of Creative Services | 20th CENTURY FOX
Vice President, Design | JP MORGAN CHASE
Director WW Creative Services | PARAMOUNT
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Founder | CHAPTER
Art Director | GAP
ECD, Mediaco | WEBER SHANDWICK
Chief Prod. Officer | OMELET
Founder & Creative Director | HIRO CLARK
Co-President BLT+ | BLT Communications
Senior Art Director | HOURGLASS COSMETICS
Group Creative Director | AMAZON
Chief Executive Officer | THEORY SF
Director & Producer | GOOGLE
Global Creative Director | KENDO BEAUTY GROUP
Chief Creative Officer | INNOCEAN
SVP, Marketing Innovation | TRAILER PARK
CCO | OMELET
Vice President, Marketing | AMERICAN APPAREL
Chief Creative Officer | POP
Creative Director | APPLE
VP Creative Design | FOX BROADCASTING
Sr. Photo Producer | OLD NAVY
Design Director | R&R PARTNERS
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