NIKE: AIR JORDAN 21
As part of Space Jam’s 20th anniversary Nike tapped me to storyboard and direct a motion piece for the Jordan XXXI. Under the creative direction of Defy against the Monstars we created a short piece used in store and across social media that harkens back to original Space Jam movie.
We used a combination of actual motion capture of hand crafted models, CGI, and motion graphics as well as animation from artists at Warner Brothers to bring the piece to life. The final piece is the product of numerous hours from a team of creative people.