Vince Voron is Vice President, Executive Creative Director of the Global Brand Content Marketing team at Dolby, where he oversees design, brand, digital marketing, experiential marketing, the Dolby Theatre, and the Dolby Institute. He came to Dolby with more than 20 years of marketing design experience from two of the world’s most iconic brands: Apple and Coca-Cola. Vince joined Coca-Cola in 2006 and was Associate Vice President and Head of Design for Coca-Cola North America through 2013. His responsibilities included driving the strategic design vision, industrial design, and brand visual communications for eight global brands, creating innovative and alluring touch points for millions of consumer interactions per day. While at Coca-Cola, he led the form and user interface design for the Coca-Cola Freestyle® platform, and developed the first 3D and 4D visual identity systems for proprietary Coca-Cola equipment and digital experiences. Vince began his career at Apple in 1986, serving as Senior Industrial Design Manager until 2006. During this period, he developed and led the human factors and color teams responsible for iMac, PowerBook, iPod, and iPhone devices. In addition, he held leadership roles at Apple offices in Singapore, Ireland, and France. Vince has a BS degree in electrical engineering from Pennsylvania State University, an MBA degree from San Jose State University, and a diploma in human ecology from Université de Paris René Descartes. He holds more than 30 design patents.
1. What was your very first job?
Design for Manufacturing Engineer at Apple.
2. Please describe, in your own words, what your job is and what work it entails.
As the Vice President, Executive Creative Director at Dolby Laboratories, I have developed a vision inspired through art and design that will transform Dolby from an ingredient brand to an experiential brand and enrich our workplace culture. At Dolby, I lead the Brand Content Marketing team which includes Industrial Design, Visual Design, User Experience Design, Brand, Digital Marketing, Experiential Marketing, the Dolby Theater, Multi-Dimensional Consumer and B2B Content Development and Production. I lead the architectural design aesthetic and layout for our new office building, as well as our unique artist collaboration program.
3. How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?
I took extracurricular classes in art and music. Sketching and painting classes were particularly stimulating for me in a creative way. As a child, my parents always encouraged me to have an expressive graphic and verbal style. I started my career as an engineer, but was allured into a career of industrial design while working for Apple. This passion for art and design inspired me to continue my academic pursuits, as well as alliances with universities and artists globally.
4. In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?
I am constantly curious about all areas and individuals I encounter in the world. I question things and always work with my partners to understand what type of emotional response is desired to achieve the business objectives.
5. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?
Managing the overall design and artist collaboration program for Dolby’s new headquarters building in San Francisco, which opened this last fall. My team and I worked with 36 different artists from around the globe to create original art installations inspired by Dolby. My goal was to produce an environment that would put smiles on the faces of my colleagues when they came to work and make them proud to escort visitors through our new corporate home. I also wanted the finished product to remind us all of why we come to work each day by reinforcing the passion that Dolby employees share—a passion for advancing the science of sight and sound through creativity, innovation, and invention.