Isabelle MOCQ-ORAIN

Head of Art Buying | BETC

Isabelle Mocq-Orain worked for companies such as ECOM UNIVAS, OPERA, and CLM/BBDO before moving to BETC in 2000 where she has been the head art buyer. She worked on campaigns for companies such as McDonalds and Air France. The client diversity at BETC has offered her the opportunity to work with many talented photographers, illustrators, and graphic designers. She finds inspiration at different events like the Les Rencontres d'Arles, Paris PHOTO, and The Hyeres' Festival because of the quality and selection of talented young artists.

questionnaire

1.) What was your very first job?

I began as an assistant art director in a "creative studio" specialising in editions. Then I left to work as assistant art buyer at Ecom Univas, advertising agency.

2.) Please describe, in your own words, what your job is and what work it entails.

Curiosity, creativity, innovation, crossed with a good sense of negotiation and diplomacy.

3.) How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?

I always liked drawing, and naturally went towards artistics studies.

4.) In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?
 
Exhibitions, festivals such as Hyeres, Arles etc... as well as lots of press magazines.

5.)  If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry "success," what would it be?

All the Air France campaigns I have done in the last 10 years.

jury

Marketing Director | ALAIN AFFLELOU
Communication Director | BA&SH
Head Of Design | MARCEL WORLDWIDE
Managing Dir. | FF GROUP
Founder | IGWE
Chief Creative Officer | CARRÉ NOIR
Exe. Crea. Dir. | BEHAEGHEL CREATIVE STUDIO
Head of Production | COTY LUXURY STUDIO
Marketing Innovation | ACCOR
Executive V.P. Creative | PUBLICIS
Creative Director | KUSMI TEA
Vice President | BETC
CEO | AUBADE
Creative Director | BAD & PARTNERS
Communication Director | SONY
Exec. Creative Dir. | PUBLICIS SAPIENT
Creative Director | JESUS ET GABRIEL
Creative Director | ICICLE
Mktg Dir. | BOTTEGA VENETA Parfums
Communication Director | LANVIN
VP Gbl Head of Comm. | GARNIER I L'ORÉAL
Image Director | M6
Creative Director | SONY MUSIC
Creative Strategy | FACEBOOK
Creative Dir. | PUBLICIS LUXE
Head of Art Buying & Prod. | LOUIS VUITTON
Visual Communication Manager | CHANEL
Creative Director | GOOGLE
Marketing Director | SANDRO
Art Director | CHANEL
Art Director | BULGARI
VP Creative Director | HAVAS PARIS
Executive Creative Director | DDB PARIS
International Comm. Dir. | PACO RABANNE
Creative Director | UNIVERSAL MUSIC
Marketing Director | COTY BEAUTY
Art Director | RENAULT
Image Director | WOMEN SECRET
Image Dir.| MARTELL MUMM PERRIER JOUET
Digital Director | ESTÉE LAUDER
Global Image Director | HENNESSY
Communication Director | LONGCHAMP
Creative Director | COTY BEAUTY
Global Marketing Director | BIRKENSTOCK
Digital Director | LVMH
Founder | L.O.V.E
Head of the creative studio | KENZO
Image Director | AMI PARIS
Comm. Director | VILLE DE PARIS
ECD | BSUR
Art Director | GAS Bijoux
Creative Director | SCORE DDB
Creative Dir. | BENJAMIN GRILLON STUDIO
Executive V.P. Creative | MAZARINE
Chief Creative Officer | VMLY&R PARIS
Editorial Director | LOUIS VUITTON
Creative Director | WE ARE SOCIAL
Creative Director | DAN TBWA
Comm. Director | PETIT BATEAU
Creative Director | AIR PARIS
Prod. Dir. | SID LEE
General Manager | BARON&BARON PARIS
Creative Director | INNOCEAN
Creative Director | DOVE
Comm. Dir. | VALUE RETAIL FRANCE
Creative Strategy | GOOGLE PARIS
Global Vice President | L'OREAL
Head of Art Buying | MAHE
Communication Director | DIM
Exec. Creative Director | ARMANDO TESTA
Creation Director | HEREZIE
Comm. Dir. | FREDERIC MALLE Parfums
Brand Director | PARIS 2024
Comm. Director | RELAIS & CHATEAUX
Founder & President | AL DENTE
Head of Art Buying | BETC
Ad. Creative Director | M6
Digital Director | EVIAN
Art Director | UNIVERSAL
Head of TV Production | BETC
Creative Director | DES CHEVAL
Creative Director | BETC
Image Director | HERMÈS
Head of Comm. & Media | NESPRESSO
Exec. Creative Director | BABEL
Chief Creative Officer | SOON IN TOKYO
Founder | MEG&YOU
Marketing Director | MIU MIU PARFUMS
Global Head of Print | BETC
Exec. Digital Creative Dir. | OGILVY & MATHER
Marketing & Comm. Mgr | CLAUDIE PIERLOT
Creative Director | WUNDERMAN FRANCE
Creative Director | COTY LUXURY DIVISION
Managing Director of Comm. | PSG
Creative Director | PSA PEUGEOT CITROEN
Chief Markting Officer | DEVIALET
Brand Director | RENAULT
VP Creative & Design | COTY, LUXURY DIV.
Communication Director | L'ORÉAL
Communication Director | MARELLA
Exec. Creative Director | PROXIMITY BBDO
Image Director | LE BON MARCHÉ
Founder | YORGO&CO
Communication Director | CHATEAU MARGAUX
Crea. Dir. | WUNDERMAN THOMPSON BCN
Marketing & Comm Dir. | JIMMY FAIRLY
Creative Director | GIVAUDAN
Creative Director | WIEDEN + KENNEDY
Global Creative Director | ESTÉE LAUDER