YOUTUBE

In November 2016, YouTube launched its second Creators Campaign highlighting some of the most influential lifestyle YouTubers in France.

Sananas, EppColine and HervéCuisine were chosen to become that year’s headliners and to help showcase the wide variety of quality content that can be found on the platform.

This campaign had a 360° approach, covering channels from printed press to rich media display to digital and traditional out-of-home advertising. In order to underline YouTube’s targeting capabilities, all communications were delivered to target the right people with the right content at the right time and on the right device.

In the meantime, YouTube launched the Insiders Campaign, an campaign designed to improve awareness on an impactful stat: 1 out of 2 persons in France watches videos on YouTube every day. The 360° campaign was built around “Touchez le coeur de votre cible” (Reach your core target), a digital film that showed how important YouTube is in people’s daily habits, from the point-of-view of a device.