NON-TRADITIONAL

Star Wars: A Rogue One Story - Case Study FCINQ

ROGUE ONE: A STAR WARS STORY

ROGUE ONE: A STAR WARS STORY

Experiential
Represented by
F CINQ

This campaign is the first ever to use a Facebook Messenger chatbot to promote the launch of a movie. 

Who’s never dream of joining the Star Wars rebellion and fight the Empire? Very few people. From this simple insight, we built a chatbot to be at the core of our campaign, far from its most common use (customer service). The “chatdroid” was the user’s main support in the fight against the Empire, helping to save imprisoned rebels on the website.

To promote the experience, we designed a 360° campaign showcasing the scancode to the bot (movie posters, partner communications, online and social advertising, etc.).

 

1.2 million page views and 14 minutes spent on average on the website

80% of users completed the conversation with the droid (chatbot)

 

Large media coverage underlining Disney’s innovative approach on a campaign that has become a reference for all advertisers

CREATIVE AWARDS

VIDEO

Special Project
Special Project
CAROLE LAMBERT
Special Project
CAROLE LAMBERT
Special Project
PARALLEL PRODUCTION
CREATIVE AWARDS

PRINT

Editorial
Editorial
AGENT MOLLY & CO
Editorial
ALYSSA PIZER
Editorial
SARAH LAIRD & GOOD COMPANY
Editorial
BREED
Editorial
SHOTVIEW
Editorial
INDUSTRY ART
Editorial
FRENZY
Editorial
RIDLEY SCOTT ASSOCIATES
Editorial
TONIC REPS
Editorial
CAROLE LAMBERT
CREATIVE AWARDS

PRINT

Fashion
Fashion
ACHIM LIPPOTH
Fashion
ADAMSKY
Fashion
CAROLE LAMBERT
Fashion
WALTER SCHUPFER MGMT
Fashion
ALYSSA PIZER
Fashion
NEW AMSTERDAM
Fashion
JN PRODUCTION
Fashion
THE ART BOARD
CREATIVE AWARDS

PRINT

Still Life
Still Life
QUADRIGA
Still Life
ÉLÉONORE CHARREY
Still Life
APOSTROPHE
Still Life
AGENT MOLLY & CO
CREATIVE AWARDS

PRINT

Advertising
Advertising
ARJOWIGGINS
Advertising
BREED
Advertising
STINK FRANCE
CREATIVE AWARDS

PRODUCTION

Special Project
Special Project
ZORBA GROUP
Special Project
LOLA PRODUCTION
Special Project
LOLA PRODUCTION
Special Project
AIMKO
CREATIVE AWARDS

NON-TRADITIONAL

Social
Social
CTZAR
Social
YKONE
Social
WOÔ
Social
WOÔ
Social
CTZAR
Social
YKONE
Social
REVOLVR
CREATIVE AWARDS

NON-TRADITIONAL

Experiential
Experiential
IMMERSIVE GARDEN
Experiential
BONJOUR INTERACTIVE LAB
Experiential
STINK FRANCE
Experiential
IMMERSIVE GARDEN
CREATIVE AWARDS

PRINT

Personal
Personal
LGA MGMT
Personal
UNIQUE AGENCY
Personal
STUDIO HARCOURT
Personal
STUDIO HARCOURT
Personal
M.A.P.
Personal
SARAH LAIRD & GOOD COMPANY
Personal
ÉLÉONORE CHARREY
CREATIVE AWARDS

SPECIAL PROJECT

 
IMPRIMERIE DU MARAIS
PICTURE PERFECT
ARJOWIGGINS CREATIVE PAPERS
MONOTYPE
PICTURE PERFECT
IMPRIMERIE DU MARAIS

View: Artists: Nominees Block Production - Sound Design

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