At the 2016 edition of the SIHH (Salon International de la Haute Horlogerie) in Geneva, the Swiss manufacture Roger Dubuis revealed its new woman collection, Velvet.
Borrowing the features of a photo shoot, Woman’eye’zer, a custom-made experience by Bonjour lab that was presented on the booth, is a video call that transport its visitors into the fashion world.
Once the user has selected 1 out of the 6 generative universes inspired by each watch of the Velvet collection, he is then becoming the model of a video shoot in which he is seeing himself reinterpreted and integrated into the animated cover of a fashion magazine, in real-time.
At the end of the shoot, user gets an instant-print of his front-page cover. He also receives an email that contains digital versions of his experience such as the video of his shoot, a profile picture taken out of it and a packshot of pictures (cover, banner,...) so that he can share his experience on social medias.
Our reactive installation also came with a dedicated website where users can review their experiences and discover the videos of other guests. At the end of this one-week show, those are 1200 participations that have been made on the Roger Dubuis’ booth.
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