NON-TRADITIONAL

Woman'Eye'zer — Roger Dubuis

WOMAN'EYE'ZER

Roger DUBUIS

Experiential
Represented by
BONJOUR INTERACTIVE LAB

At the 2016 edition of the SIHH (Salon International de la Haute Horlogerie) in Geneva, the Swiss manufacture Roger Dubuis revealed its new woman collection, Velvet.

Borrowing the features of a photo shoot, Woman’eye’zer, a custom-made experience by Bonjour lab that was presented on the booth, is a video call that transport its visitors into the fashion world.

Once the user has selected 1 out of the 6 generative universes inspired by each watch of the Velvet collection, he is then becoming the model of a video shoot in which he is seeing himself reinterpreted and integrated into the animated cover of a fashion magazine, in real-time.

 At the end of the shoot, user gets an instant-print of his front-page cover. He also receives an email that contains digital versions of his experience such as the video of his shoot, a profile picture taken out of it and a packshot of pictures (cover, banner,...) so that he can share his experience on social medias.

Our reactive installation also came with a dedicated website where users can review their experiences and discover the videos of other guests. At the end of this one-week show, those are 1200 participations that have been made on the Roger Dubuis’ booth.

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CREATIVE AWARDS

VIDEO

Special Project
Special Project
CAROLE LAMBERT
Special Project
CAROLE LAMBERT
Special Project
PARALLEL PRODUCTION
CREATIVE AWARDS

PRINT

Editorial
Editorial
AGENT MOLLY & CO
Editorial
ALYSSA PIZER
Editorial
SARAH LAIRD & GOOD COMPANY
Editorial
BREED
Editorial
SHOTVIEW
Editorial
INDUSTRY ART
Editorial
FRENZY
Editorial
RIDLEY SCOTT ASSOCIATES
Editorial
TONIC REPS
Editorial
CAROLE LAMBERT
CREATIVE AWARDS

PRINT

Fashion
Fashion
ACHIM LIPPOTH
Fashion
ADAMSKY
Fashion
CAROLE LAMBERT
Fashion
WALTER SCHUPFER MGMT
Fashion
ALYSSA PIZER
Fashion
NEW AMSTERDAM
Fashion
JN PRODUCTION
Fashion
THE ART BOARD
CREATIVE AWARDS

PRINT

Still Life
Still Life
QUADRIGA
Still Life
ÉLÉONORE CHARREY
Still Life
APOSTROPHE
Still Life
AGENT MOLLY & CO
CREATIVE AWARDS

PRINT

Advertising
Advertising
ARJOWIGGINS
Advertising
BREED
Advertising
STINK FRANCE
CREATIVE AWARDS

PRODUCTION

Special Project
Special Project
ZORBA GROUP
Special Project
LOLA PRODUCTION
Special Project
LOLA PRODUCTION
Special Project
AIMKO
CREATIVE AWARDS

NON-TRADITIONAL

Social
Social
CTZAR
Social
YKONE
Social
WOÔ
Social
WOÔ
Social
CTZAR
Social
YKONE
Social
REVOLVR
CREATIVE AWARDS

NON-TRADITIONAL

Experiential
Experiential
IMMERSIVE GARDEN
Experiential
BONJOUR INTERACTIVE LAB
Experiential
STINK FRANCE
Experiential
IMMERSIVE GARDEN
CREATIVE AWARDS

PRINT

Personal
Personal
LGA MGMT
Personal
UNIQUE AGENCY
Personal
STUDIO HARCOURT
Personal
STUDIO HARCOURT
Personal
M.A.P.
Personal
SARAH LAIRD & GOOD COMPANY
Personal
ÉLÉONORE CHARREY
CREATIVE AWARDS

SPECIAL PROJECT

 
IMPRIMERIE DU MARAIS
PICTURE PERFECT
ARJOWIGGINS CREATIVE PAPERS
MONOTYPE
PICTURE PERFECT
IMPRIMERIE DU MARAIS

View: Artists: Nominees Block Production - Sound Design

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