MALESAN

Malesan put all its know-how in this Crémant de Bordeaux, giving it its finesse and elegance. The Crémant wanted to benefit from influencers’ power of recommendation to be positioned as the go-to choice for the 2017 holiday season. Made in partnered with 10 influencers nationwide, of which 6 from Bordeaux and its surroundings, representing the pride of having their region translated into such an eloquent Crémant. Each influencer created content on Instagram around the axis of Culinary, Colours & Cool, working within the strict framework of the Évin law and giving the new Crémant the identity sought after for this special time of the year. The campaign gave way to 35 unique publications on the platform most used to make new discoveries, and gave the brand a voice and consistent visibility before 580 000 people. The content created within the mark of the campaign was visually impactful and inspiring for communities generating well over 26 000 unique engagements with the contents, leading to an overall engagement rate superior to that of the industry benchmark. Influencer marketing is now at the core of Malesan and the mother group Castel’s strategic planning for 2018.