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MALESAN

MALESAN

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MADE IN

Malesan put all its know-how in this Crémant de Bordeaux, giving it its finesse and elegance. The Crémant wanted to benefit from influencers’ power of recommendation to be positioned as the go-to choice for the 2017 holiday season. Made in partnered with 10 influencers nationwide, of which 6 from Bordeaux and its surroundings, representing the pride of having their region translated into such an eloquent Crémant. Each influencer created content on Instagram around the axis of Culinary, Colours & Cool, working within the strict framework of the Évin law and giving the new Crémant the identity sought after for this special time of the year. The campaign gave way to 35 unique publications on the platform most used to make new discoveries, and gave the brand a voice and consistent visibility before 580 000 people. The content created within the mark of the campaign was visually impactful and inspiring for communities generating well over 26 000 unique engagements with the contents, leading to an overall engagement rate superior to that of the industry benchmark. Influencer marketing is now at the core of Malesan and the mother group Castel’s strategic planning for 2018.

 

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VIDEO

Special Project
Special Project
CAROLE LAMBERT
Special Project
CAROLE LAMBERT
Special Project
PARALLEL PRODUCTION
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Editorial
Editorial
AGENT MOLLY & CO
Editorial
ALYSSA PIZER
Editorial
SARAH LAIRD & GOOD COMPANY
Editorial
BREED
Editorial
SHOTVIEW
Editorial
INDUSTRY ART
Editorial
FRENZY
Editorial
RIDLEY SCOTT ASSOCIATES
Editorial
TONIC REPS
Editorial
CAROLE LAMBERT
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Fashion
Fashion
ACHIM LIPPOTH
Fashion
ADAMSKY
Fashion
CAROLE LAMBERT
Fashion
WALTER SCHUPFER MGMT
Fashion
ALYSSA PIZER
Fashion
NEW AMSTERDAM
Fashion
JN PRODUCTION
Fashion
THE ART BOARD
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Still Life
Still Life
QUADRIGA
Still Life
ÉLÉONORE CHARREY
Still Life
APOSTROPHE
Still Life
AGENT MOLLY & CO
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Advertising
Advertising
ARJOWIGGINS
Advertising
BREED
Advertising
STINK FRANCE
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PRODUCTION

Special Project
Special Project
ZORBA GROUP
Special Project
LOLA PRODUCTION
Special Project
LOLA PRODUCTION
Special Project
AIMKO
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NON-TRADITIONAL

Social
Social
CTZAR
Social
YKONE
Social
WOÔ
Social
WOÔ
Social
CTZAR
Social
YKONE
Social
REVOLVR
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NON-TRADITIONAL

Experiential
Experiential
IMMERSIVE GARDEN
Experiential
BONJOUR INTERACTIVE LAB
Experiential
STINK FRANCE
Experiential
IMMERSIVE GARDEN
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PRINT

Personal
Personal
LGA MGMT
Personal
UNIQUE AGENCY
Personal
STUDIO HARCOURT
Personal
STUDIO HARCOURT
Personal
M.A.P.
Personal
SARAH LAIRD & GOOD COMPANY
Personal
ÉLÉONORE CHARREY
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SPECIAL PROJECT

 
IMPRIMERIE DU MARAIS
PICTURE PERFECT
ARJOWIGGINS CREATIVE PAPERS
MONOTYPE
PICTURE PERFECT
IMPRIMERIE DU MARAIS

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