POST PRODUCTION

J&B Born Rare

BORN RARE

J&B

CGI
Represented by
OKIO

In France, the Evin law strictly regulates the promotion of alcoholic beverages. It is banned to talk about

entertainment, to show consumers, to display any joy or shared moments… This regulation has lead J&B,

one of the greatest Blended Whisky brands in France, to dive into its past to try and find a satisfying freespeech

environment. After diving into the brand’s archives, we finally uncovered an incredible story, only

known by a few insiders. A story born from a ban itself. This story talks about the early days and the growth

of J&B Rare in the United States, thanks to the unbelievable partnership of two men : Eddie Tatham, a spirit

dealer from Justerini & Brooks, and Charles Guttman, former director of the Prohibition Unit in the US. A law

enforcement agent and a troubled water dealer.

Okio Studio and J&B Rare presents : BORN RARE. When passion is born from the ban.

 

RESULTS: + 5M views, + 10M affected people + 5k coments

CREATIVE AWARDS

VIDEO

Special Project
Special Project
CAROLE LAMBERT
Special Project
CAROLE LAMBERT
Special Project
PARALLEL PRODUCTION
CREATIVE AWARDS

PRINT

Editorial
Editorial
AGENT MOLLY & CO
Editorial
ALYSSA PIZER
Editorial
SARAH LAIRD & GOOD COMPANY
Editorial
BREED
Editorial
SHOTVIEW
Editorial
INDUSTRY ART
Editorial
FRENZY
Editorial
RIDLEY SCOTT ASSOCIATES
Editorial
TONIC REPS
Editorial
CAROLE LAMBERT
CREATIVE AWARDS

PRINT

Fashion
Fashion
ACHIM LIPPOTH
Fashion
ADAMSKY
Fashion
CAROLE LAMBERT
Fashion
WALTER SCHUPFER MGMT
Fashion
ALYSSA PIZER
Fashion
NEW AMSTERDAM
Fashion
JN PRODUCTION
Fashion
THE ART BOARD
CREATIVE AWARDS

PRINT

Still Life
Still Life
QUADRIGA
Still Life
ÉLÉONORE CHARREY
Still Life
APOSTROPHE
Still Life
AGENT MOLLY & CO
CREATIVE AWARDS

PRINT

Advertising
Advertising
ARJOWIGGINS
Advertising
BREED
Advertising
STINK FRANCE
CREATIVE AWARDS

PRODUCTION

Special Project
Special Project
ZORBA GROUP
Special Project
LOLA PRODUCTION
Special Project
LOLA PRODUCTION
Special Project
AIMKO
CREATIVE AWARDS

NON-TRADITIONAL

Social
Social
CTZAR
Social
YKONE
Social
WOÔ
Social
WOÔ
Social
CTZAR
Social
YKONE
Social
REVOLVR
CREATIVE AWARDS

NON-TRADITIONAL

Experiential
Experiential
IMMERSIVE GARDEN
Experiential
BONJOUR INTERACTIVE LAB
Experiential
STINK FRANCE
Experiential
IMMERSIVE GARDEN
CREATIVE AWARDS

PRINT

Personal
Personal
LGA MGMT
Personal
UNIQUE AGENCY
Personal
STUDIO HARCOURT
Personal
STUDIO HARCOURT
Personal
M.A.P.
Personal
SARAH LAIRD & GOOD COMPANY
Personal
ÉLÉONORE CHARREY
CREATIVE AWARDS

SPECIAL PROJECT

 
IMPRIMERIE DU MARAIS
PICTURE PERFECT
ARJOWIGGINS CREATIVE PAPERS
MONOTYPE
PICTURE PERFECT
IMPRIMERIE DU MARAIS

View: Artists: Nominees Block Production - Sound Design

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