SPECIAL PROJECT

H&M

H&M

Represented by
MONOTYPE

H&M needed a custom typeface to speak stylishly across all communications — from large-scale formats like in-store graphics to smaller size type on their website and seasonal look books. Monotype and The Studio collaborated on the design and development of exclusive typeface HM Amperserif. H&M wanted to develop a fuller typographic language that it could use in a range of contexts around the world. The brand approached Monotype to commission a companion serif typeface that would contrast and complement the existing HM Ampersand design.

This secondary typeface needed to speak authoritatively and stylishly across all of H&M’s communication.

Monotype’S Toshi Omagari, worked closely with Swedish design practice The Studio and H&M’s own marketing team to develop the HM Amperserif typeface – a design that follows the structure of HM Ampersand, but introduces greater flexibility for H&M’s typography. The brand needed to be able to present a clear global visual language, while maintaining its identity, and speak to a broad audience without compromising on design quality. 

HM Amperserif allowed H&M to establish its own fashionable typographic voice, with a full set of bespoke typefaces that can be used to address consumers around the world in a range of print and digital environments.

CREATIVE AWARDS

VIDEO

Special Project
Special Project
CAROLE LAMBERT
Special Project
CAROLE LAMBERT
Special Project
PARALLEL PRODUCTION
CREATIVE AWARDS

PRINT

Editorial
Editorial
AGENT MOLLY & CO
Editorial
ALYSSA PIZER
Editorial
SARAH LAIRD & GOOD COMPANY
Editorial
BREED
Editorial
SHOTVIEW
Editorial
INDUSTRY ART
Editorial
FRENZY
Editorial
RIDLEY SCOTT ASSOCIATES
Editorial
TONIC REPS
Editorial
CAROLE LAMBERT
CREATIVE AWARDS

PRINT

Fashion
Fashion
ACHIM LIPPOTH
Fashion
ADAMSKY
Fashion
CAROLE LAMBERT
Fashion
WALTER SCHUPFER MGMT
Fashion
ALYSSA PIZER
Fashion
NEW AMSTERDAM
Fashion
JN PRODUCTION
Fashion
THE ART BOARD
CREATIVE AWARDS

PRINT

Still Life
Still Life
QUADRIGA
Still Life
ÉLÉONORE CHARREY
Still Life
APOSTROPHE
Still Life
AGENT MOLLY & CO
CREATIVE AWARDS

PRINT

Advertising
Advertising
ARJOWIGGINS
Advertising
BREED
Advertising
STINK FRANCE
CREATIVE AWARDS

PRODUCTION

Special Project
Special Project
ZORBA GROUP
Special Project
LOLA PRODUCTION
Special Project
LOLA PRODUCTION
Special Project
AIMKO
CREATIVE AWARDS

NON-TRADITIONAL

Social
Social
CTZAR
Social
YKONE
Social
WOÔ
Social
WOÔ
Social
CTZAR
Social
YKONE
Social
REVOLVR
CREATIVE AWARDS

NON-TRADITIONAL

Experiential
Experiential
IMMERSIVE GARDEN
Experiential
BONJOUR INTERACTIVE LAB
Experiential
STINK FRANCE
Experiential
IMMERSIVE GARDEN
CREATIVE AWARDS

PRINT

Personal
Personal
LGA MGMT
Personal
UNIQUE AGENCY
Personal
STUDIO HARCOURT
Personal
STUDIO HARCOURT
Personal
M.A.P.
Personal
SARAH LAIRD & GOOD COMPANY
Personal
ÉLÉONORE CHARREY
CREATIVE AWARDS

SPECIAL PROJECT

 
IMPRIMERIE DU MARAIS
PICTURE PERFECT
ARJOWIGGINS CREATIVE PAPERS
MONOTYPE
PICTURE PERFECT
IMPRIMERIE DU MARAIS

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