HARRODS

For the launch of their Men Outerwear Collection, Harrods wanted to promote key luxury brands from the online store as well as a series of exclusive outerwear pieces.

WOÔ created a campaign with 4 influencers who each shopped for their weekend essentials at Harrods and left for a break in The Great British Outdoors.

The 4 influencers were chosen for their looks, influence and creativity and were then matched with a destination (Lake District, Scotland, Dorset and the Cotswolds).

The stories of their weekend getaways were posted live on @Harrods, @Harrods Man and their own Instagram Feed & Stories over a 4 weeks campaign.

This campaign was supported by Gavin Fan, a chinese influencer who posted on his Weibo and Wechat accounts.

Results : 

+ 58 exclusive pieces of content shot in the Great Outdoors 

+ 1M Reach

+ 50k Engagement