ADIDAS NMD SS17

Adidas originals commissioned AIMKO to launch the NMD SS17.

On April 6, a crowd of 1 000 consumers, influencers and media experienced the -NMD future archive- event, an immersive exploration of prospective visions of our nomadic cities. The guests actively discovered the collection through 6 iconic and wandering scenes displayed in a 3000 sqm abandoned building. This truly original event format & contents led to outstanding reach and engagement thanks to the film campaign produced onsite, to open source contents and to PR clippings.