Vidhi Shah is a Creative Director at Huge. She has spent her career helping brands tell their stories across four continents, in markets as diverse as Argentina, India, Singapore, Italy and the US. Vidhi started her creative journey with a residency at Fabrica, the prestigious communications research center in Italy, and has held key creative roles at Mother Argentina, Publicis Argentina, McCann Erickson Singapore and Publicis India. She has led creative work on global brands like Anheuser Busch InBev, Renault motors, HSBC, Mastercard and Nestlé Pet Foods and won awards at international festivals such as Cannes, the Asia Pacific AdFest, the Media Spikes and the Argentine Creative Circle. She holds a Bachelor's degree in Advertising, and moonlights as an editorial writer, having served as a Contributing Editor for the iconic pop culture magazine, Colors. This bio, like everything else she does, is a constant work-in-process.