Meghan TAYLOR

VP Creative | FRESHLY

Meghan Taylor is the Vice President of Brand & Creative at Freshly, a wellness company that delivers fully-prepared, healthier meals to customers weekly. Meghan has specialized in creative development and global branding throughout her career.

In her role at Freshly, Meghan is responsible for leading the brand & creative function which includes overseeing the brand team, content team, PR team, and creative team. Her current work involves leading the development of the overarching brand vision and execution across all channels and platforms.

Prior to joining Freshly, Meghan was a Planning Director at Grey, where she worked on clients such as the National Parks Foundation, Ally Bank, Applebee’s, Revlon, and 3M. Over the course of her career, Meghan has been recognized for her work on Huggies’ “Hugs Delivered” campaign, Hershey’s “Hello Happy” campaign, Ally Bank’s “Big Save” Super Bowl AR experience, and more.

Meghan holds a Bachelor of Science degree from the University of Idaho and currently resides in New York City.

questionnaire

1. What was your very first job? What does it feel like to look back at it now? 

My first job in advertising was as an executive assistant for a Executive Group Account Director at Ogilvy. I look back at it now with insanely fond memories. First off, my boss was a bad a** woman who was tough and very compassionate -- a true role model who has gone on to do even more amazing things. Secondly, it was the very best training ground for really understanding how to get things done in the creative industry -- it taught me the importance of communication and relationship building as well as the power of empathy especially in creativity. 

 

2. Please describe, in your own words, what your current job is and what work it entails.

I Lead the Brand & Creative function at Freshly which includes overseeing the brand team, content team, PR team, and creative team. Currently overseeing the development of the overarching brand vision and how that will come to life across channels and platforms. I try to spend the largest part of my days focused on creating an environment that is inspiring and collaborative where creativity can thrive.

 

3. How did you discover that the creative world is right for you? Was there a time in your life that you credit to this discovery? Which train of events did bring you to where you are today?

I have always been a creative person and I've expressed that through fashion and makeup. When i moved to NYC with no job, I had to take what was available which was as an executive assistant...from there, I made the natural transition to account management where I did find a very decent amount of success. I did that for almost 3 years always feeling like something was missing from my day to day. I was constantly drawn to the creative floor and would spend hours with my creative teams, hours that would put me behind on my other work and require me to work at night to finish it all. One day, I met an actual account planner, a rare find then because the discipline was quite new. Meeting her and understanding what she did made me realize that there was an opportunity for me to combine my desire to be creative with my passion for human behavior and understanding culture.

 

4. In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant?

I think the very best way to stay inspired is to continue to be a student of the craft. We get so busy in our day to day and focused on our own tasks/objectives that it becomes incredibly easy to miss all of the amazing work that happens in and out of our industry and even our country or market. Outside of that, I require every single person on my team to have an outside hobby or passion project -- even if they need to commit a few hours of their work day pursuing it. I want them to remain passionate and remember who they are outside of the four walls of our office and their day to day work. 

 

5. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? 

The Pull-Ups Potty Partnership -- which is a potty training program for parents that's based on the specific way their child learns. It solved an actual problem which every parent faces in a way that no person or brand ever had. Personally, the project was so amazing to work on because I got to step outside of my own world and work with a child psychologist to create a curriculum and learning approach that is based on the psychology of how children learn. It was also a first of it's kind digital experience for the Pull-Ups brand. 

 

6. Which creative disciplines do you commission most, and are most interested in seeing more of and why? (ie photo, film, social, experiential, vr, etc). 

 

I work in the DTC food category so for me, photography has become incredibly important and interesting. We eat with our eyes first when the food is on the table in front of us so when the food is on a website it's even more important that it looks dynamic, engaging and beautiful and exploring how to make that happen has been really exciting.  I want people to see pictures of our food and be able to smell or taste it just from looking at it.  Aside from that, I think there are amazing creative opportunities in the social space and I definitely believe that experiential is especially important for DTC brands and products. 

jury

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