Mark FINA

CCO | AIR PARIS

Mark Fina is a multi-disciplinary Creative Director with deep expertise in beauty and fashion. Mark began his career in the traditional worlds of beauty and fashion, developing strong visual aesthetics for iconic brands such as Fendi, Revlon, Ultima, Charles of the Ritz, Almay, Max Factor, The Limited, Express, Henri Bendel, Covergirl, L’Oréal, Jean Patou, Giorgio Fragrances, Hugo and Hugo Boss. He honed his eye working with photographers and directors including Horst P. Horst, Patrick Demarchelier, Kurt Markus, Arthur Elgort, Michael Thompson, Irving Penn, Richard Avedon, Steven Meisel, Mert & Marcus, Peter Lindbergh, Raymond Meier, Jeff Cronenweth, Harris Savides, Philippe Le Sourd, Darius Khondji, and many others.

As the beauty and fashion business started to evolve and become more competitive, so did Mark. He developed a rare combination of beauty and business acumen under Ericsson|Fina and, later, as Creative Director and EVP at Grey Advertising, where he got a unique insight into the marketing world. Both creative and strategic, Mark has developed the instinct for knowing what people want, and how to speak to them while still making the ad look beautiful and alive through the right talent and image-makers. He knows that forging ?a strong, sincere partnership with a brand is crucial to its success. Today, at Spring, Mark continues to evolve his aesthetic to keep pace with the ever-changing needs and demands of consumers and clients. He focuses on bringing strong creative solutions to projects across all media with an emphasis in digital and experiential for brands like Clinique, Diesel, Tom Ford, Aerin, Michael Kors, Marc Jacobs, Kopari, Estée Lauder and Ralph Lauren.

questionnaire

What was your very first job?

A photography studio in AZ

 

Please explain, in your own words, what your job is and what work it entails.

To Solve problems and inspire people

 

How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What were the train of events that brought you to where you are today?

As a young child it’s all I did.

 

In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, relevant, and innovative?

Listening and asking lots of questions.

 

If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required rather than recognition or "industry success," what would it be?

Still looking forward to creating it.

jury

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