Kyle WILLEBRANDS

Director,Brand Content&Creative | FOOT LOCKER

questionnaire

1.)        What was your very first job?  Checkout at Woolies (Worked the registers at Woolworths supermarkets in Aus)

 

2.)        Please describe, in your own words, what your job is and what work it entails. Create brand awareness and drive media attention for our Foot Locker Inc North America banners. My team manages internal and external content creators/agencies who tell rich, authentic and meaningful stories across omni-channel marketing comms. Overall, we aim to inspire and empower youth culture through self-expression, unrivaled experiences and serving the heart of sport and sneaker communities.

 

3.)        How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today? Always been client side, started in sport (basketball - NBL) and moved to Foot Locker (past 6.5 years), I’ve been fortunate enough to work in industries where I sincerely love what I do. I moved into creative specifically 2years ago and haven’t looked back.

 

4.)        In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant? Online/digital/social.

 

5.)        If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? Can’t pick a favorite, but any of our tentpole Foot Locker banner commercials

 

6.)     Which creative disciplines do you commission most, and are most interested in seeing more of and why? (ie photo, film, social, experiential, vr, etc) All the above, so long as it’s disruptive and thumbstopping.

 

jury

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Vice President Creative | BUMBLE AND BUMBLE
Head of Design & Branding | MORGAN STANLEY
Creative Director | SONY MUSIC
Exec. Dir., Creative Services | LAURA MERCIER
EVP Creative Director | REVHEALTH
VP, CD of Design | PUBLICIS
Creative Director | McCANN
Senior Brand Manager | COVERGIRL
Director, Consumer Planning & Research | DIAGEO
VP, Associate Creative Director | AREA 23
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VP of Design | SYFY
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SVP, Creative | BOBBI BROWN & LA MER
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Vice President of Marketing | SAMSUNG
Chief Creative Officer | SELECT WORLD
VP Creative Director | ESTÉE LAUDER
VP Creative Dir | AUTHENTIC BRANDS GROUP
Global Creative Director | STEVE MADDEN
VP Creative Services | BATH & BODY WORKS
Chief Creative Officer | XCEL BRANDS
Creative Director | HSN
Executive Creative Director | TBWA \ CHIAT \ DAY
CCO | AIR PARIS
Dir. of Content Production | MILK MAKEUP
ACD | JOAN CREATIVE
VP, Group CD | LAIRD+PARTNERS
Art Director | Barneys
Vice Pres Creative Director | BBDO
Senior Managing Photo Art Director | LL BEAN
Senior Director of Design | MOROCCAN OIL
Head of Marketing | MILLY
Assoc. Creative Director | VERIZON
Senior Art Director | BOMBAS
Ex. Dir., Global Creative, Innov. | ESTÉE LAUDER
VP, Head of Global Retail Design | FOOT LOCKER
VP of Marketing | SYFY
Head of Photo+Art Buying, Mktg | NY TIMES
AVP, Brand Creative | KIEHL'S
Chief Marketing Officer | EPIX
Creative Director | BB235
ECD | NICKELODEON
Exec Creative Director | DAVID THE AGENCY
EP, Director of Production | JUICE PHARMA
Director of Production | MOTHER NEW YORK/LA
SVP of North American Whiskeys | DIAGEO
Head of Partnerships & UX | HEINEKEN
EVP Executive Creative Director | McCANN
Design Director | ANN INC.
Creative Director | MACY'S
Creative Director | GOOGLE
Design Director | ANOMALY
Vice President Creative Director | STILA
Vice President of Marketing | KEDS
Executive Producer | MACY'S
Head of Creative Services | STUART WEITZMAN
Chief Brand Officer | THINX + ICON
Chief Marketing Officer | REMY COINTREAU USA
Dir. of Creative Services | M.GEMI
Content Director | THE STORY LAB NY
Assoc. CD | VERIZON
Exec. Dir. , Glbl Creative Design | CLINIQUE
EVP, Executive Creative Director | VELOCITY
Executive Creative Director | TBWA \ CHIAT \ DAY
Art Director | WOMAN'S URBAN OUTFITTERS
EVP, Global Creative | CALVIN KLEIN
VP Creative | KATE SPADE NEW YORK
Marketing Director | SOUL CYCLE
Vice President of Production | ESPN
Executive Creative Director | TBWA\Chiat\Day
Creative Director at Large | LAURA MERCIER
Senior Vice Pres Integrated Production | GSW
Group Creative Director | HUDSON ROUGE
Senior Director, Photo & Content Studio | MACY'S
Executive Creative Director | GREY GROUP
Director, Creative Services | HARRY WINSTON
Sr. Art Producer | CONVERSE
Sr. Director of Marketing | BROOKS BROTHERS
Senior Photo Editor | NYTIMES T BRAND STUDIO
EVP Global Fragrance Mktg | ELIZABETH ARDEN
Group Creative Director | SPOTIFY
Group Creative Director | INTERPARFUMS
Head of Creative | CHANDELIER
Vice Pres., Creative Services | KENNETH COLE
Div Vice Pres, Design | SAKS FIFTH AVENUE
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Sr. Director of Marketing | JET.COM
Chief Creative Officer | COMPASS
Senior Creative Director | KATE SPADE
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Associate Vice President | LOFT (ANN)
Chief Creative Officer | EDELMAN NYC
Senior Creative Director | EQUINOX
AVP, Creative Director | SKINCEUTICALS
VP Creative | FRESHLY
Vice President, Creative | ESTEE LAUDER
Exec, Creative Director | CONDÉ NAST
Group Creative Director | MCCANN HEALTH
Head of Creative Strategy | JET.COM
Vice President, Design | MTV
Creative Director | TIFFANY & CO.
VP of Design | MTV
VP, Executive Creative Director | THE COMMUNITY
EVP Executive Creative Director | BBDO
Founder & Chief Creative Officer | MRS & MR
Art Director | FACEBOOK
Creative Director | REFINERY29
Creative Director | BUERO NEW YORK
Founder | NR2154
Director,Brand Content&Creative | FOOT LOCKER
Group CD | DAVID THE AGENCY MIAMI
Creative Director | GAP INC.
Vice Pres of Mktg, GL CD | KENNETH COLE
EVP Exec Creative Director | BBDO