Julian KATZ

Director of Production | MOTHER NEW YORK/LA

Julian Katz is Director of Production at Mother New York/LA. Prior to Mother, Julian worked at agencies in New York, San Francisco and Boston including BBDO, BBH, Modernista! and TBWA\Chiat\Day. He has produced countless TV commercials, as well as branded content pieces such as Sandy Hook Promise “Evan”, AT&T “Daybreak", "The Gamekillers" MTV series for Axe and the Titanium Lion and GRANDY-winning "Oasis Dig Out Your Soul – In The Streets" for Warner Brothers and NYC & Company. Over the course of his 23-year career, Julian has produced work for an array of clients such as Pepsi, AT&T, American Red Cross, MLB, Visa, GE, Levi’s, Cadillac, Axe, Miller Lite, HUMMER, Budweiser, adidas and Sony PlayStation. His work has received top honors at the AICP Show and AICP Next, Cannes Lions, D&AD, One Show, the Webbys, the ANDY Awards and other creative festivals. This is Julian's fourth year judging CONNECTIONS by LE BOOK, and he has served on numerous juries including the AICP Curatorial Committee, AICP Next, Ciclope Festival, One Show Entertainment, Red Apple Festival and the One Screen Film Festival. He is father to three girls and sits on the Board of Trustees of the Brooklyn Waldorf School.


1. What was your very first job? What does it feel like to look back at it now?
Walk-around vendor at S.F. Giants & Oakland A's baseball games. Feels like a looooooong time ago...because it was.
2. Please describe, in your own words, what your current job is and what work it entails.
Overseeing all production out of Mother's offices in New York and Los Angeles. Managing our producers and resources, mentoring our juniors, and partnering with our creatives to ensure that our conception, craft and execution are all top-notch.
3. How did you discover that the creative world is right for you? Was there a time in your life that you credit to this discovery? Which train of events did bring you to where you are today?
I always loved to draw. That led to an interest in being an artist, which led to art school, which indirectly led to an internship at an ad agency, which led to my bosses seeing the makings of a producer in me, and one job led to another, and another, etc. And now I'm 23 years into it, and I still feel happy and creatively fulfilled in my career.
4. In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant?
I don't think you can be too deliberate about that. Just follow your instincts and trust your good taste and collaborate with amazing partners, and things should stay pretty fresh.
5. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?
I've been fortunate in my career to have some of my most favorite creative pieces receive a ton of recognition. One project I'm proud of which did not move the needle too much was a trans-media branded entertainment project for AT&T called "Daybreak", consisting of an episodic web series and an amazing and innovative mobile app and tons of low level content, some of which we hid all over the internet for people to find on their own. It was a massive undertaking, and I'm just proud that we even got the client to buy off on it; it took 2-1/2 years of development to get it sold through, it was a pleasure to produce and I was really proud of how it came out. But no one saw it, and it didn't get much industry recognition or awards love.
6. Which creative disciplines do you commission most, and are most interested in seeing more of and why? (ie photo, film, social, experiential, vr, etc)
Video/film seems to the the thing that clients most often need in this social media age, and it represents the majority of our output. But we also commission photography, experiential, interactive, tech innovation - you name it.



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