Julian KATZ

Director of Production | MOTHER NEW YORK/LA

Julian Katz is Director of Production at Mother New York/LA. Prior to Mother, Julian worked at agencies in New York, San Francisco and Boston including BBDO, BBH, Modernista! and TBWA\Chiat\Day. He has produced countless TV commercials, as well as branded content pieces such as Sandy Hook Promise “Evan”, AT&T “Daybreak", "The Gamekillers" MTV series for Axe and the Titanium Lion and GRANDY-winning "Oasis Dig Out Your Soul – In The Streets" for Warner Brothers and NYC & Company. Over the course of his 23-year career, Julian has produced work for an array of clients such as Pepsi, AT&T, American Red Cross, MLB, Visa, GE, Levi’s, Cadillac, Axe, Miller Lite, HUMMER, Budweiser, adidas and Sony PlayStation. His work has received top honors at the AICP Show and AICP Next, Cannes Lions, D&AD, One Show, the Webbys, the ANDY Awards and other creative festivals. This is Julian's fourth year judging CONNECTIONS by LE BOOK, and he has served on numerous juries including the AICP Curatorial Committee, AICP Next, Ciclope Festival, One Show Entertainment, Red Apple Festival and the One Screen Film Festival. He is father to three girls and sits on the Board of Trustees of the Brooklyn Waldorf School.

questionnaire

1. What was your very first job? What does it feel like to look back at it now?
Walk-around vendor at S.F. Giants & Oakland A's baseball games. Feels like a looooooong time ago...because it was.
 
2. Please describe, in your own words, what your current job is and what work it entails.
Overseeing all production out of Mother's offices in New York and Los Angeles. Managing our producers and resources, mentoring our juniors, and partnering with our creatives to ensure that our conception, craft and execution are all top-notch.
 
3. How did you discover that the creative world is right for you? Was there a time in your life that you credit to this discovery? Which train of events did bring you to where you are today?
I always loved to draw. That led to an interest in being an artist, which led to art school, which indirectly led to an internship at an ad agency, which led to my bosses seeing the makings of a producer in me, and one job led to another, and another, etc. And now I'm 23 years into it, and I still feel happy and creatively fulfilled in my career.
 
4. In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant?
I don't think you can be too deliberate about that. Just follow your instincts and trust your good taste and collaborate with amazing partners, and things should stay pretty fresh.
 
5. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?
I've been fortunate in my career to have some of my most favorite creative pieces receive a ton of recognition. One project I'm proud of which did not move the needle too much was a trans-media branded entertainment project for AT&T called "Daybreak", consisting of an episodic web series and an amazing and innovative mobile app and tons of low level content, some of which we hid all over the internet for people to find on their own. It was a massive undertaking, and I'm just proud that we even got the client to buy off on it; it took 2-1/2 years of development to get it sold through, it was a pleasure to produce and I was really proud of how it came out. But no one saw it, and it didn't get much industry recognition or awards love.
 
6. Which creative disciplines do you commission most, and are most interested in seeing more of and why? (ie photo, film, social, experiential, vr, etc)
Video/film seems to the the thing that clients most often need in this social media age, and it represents the majority of our output. But we also commission photography, experiential, interactive, tech innovation - you name it.

 

jury

Glb. Head of Visual Identity Design | COCA-COLA
Chief Creative Officer | SIMON MALLS
Brand Manager | EHE
Vice President Creative | BUMBLE AND BUMBLE
Head of Design & Branding | MORGAN STANLEY
Creative Director | SONY MUSIC
Exec. Dir., Creative Services | LAURA MERCIER
EVP Creative Director | REVHEALTH
VP, CD of Design | PUBLICIS
Creative Director | McCANN
Senior Brand Manager | COVERGIRL
Director, Consumer Planning & Research | DIAGEO
VP, Associate Creative Director | AREA 23
CD of Marketing | HEARST LIFESTYLE GROUP
VP Creative | ESTÉE LAUDER COMPANIES
Creative Director | DKNY
VP of Design | SYFY
Brand Design Director | ALDO
Sr Creative Dir. | WHITE HOUSE BLACK MRKT
Sr Vice President, Creative Dir | RALPH LAUREN
SVP, Creative | BOBBI BROWN & LA MER
Vice President, Creative Director | WEWORK
Creative Director | SPIRIT & FLESH
Vice President of Marketing | SAMSUNG
Chief Creative Officer | SELECT WORLD
VP Creative Director | ESTÉE LAUDER
VP Creative Dir | AUTHENTIC BRANDS GROUP
Global Creative Director | STEVE MADDEN
VP Creative Services | BATH & BODY WORKS
Chief Creative Officer | XCEL BRANDS
Creative Director | HSN
Executive Creative Director | TBWA \ CHIAT \ DAY
CCO | AIR PARIS
Dir. of Content Production | MILK MAKEUP
ACD | JOAN CREATIVE
VP, Group CD | LAIRD+PARTNERS
Art Director | Barneys
Vice Pres Creative Director | BBDO
Senior Managing Photo Art Director | LL BEAN
Senior Director of Design | MOROCCAN OIL
Head of Marketing | MILLY
Assoc. Creative Director | VERIZON
Senior Art Director | BOMBAS
Ex. Dir., Global Creative, Innov. | ESTÉE LAUDER
VP, Head of Global Retail Design | FOOT LOCKER
VP of Marketing | SYFY
Head of Photo+Art Buying, Mktg | NY TIMES
AVP, Brand Creative | KIEHL'S
Chief Marketing Officer | EPIX
Creative Director | BB235
ECD | NICKELODEON
Exec Creative Director | DAVID THE AGENCY
EP, Director of Production | JUICE PHARMA
Director of Production | MOTHER NEW YORK/LA
SVP of North American Whiskeys | DIAGEO
Head of Partnerships & UX | HEINEKEN
EVP Executive Creative Director | McCANN
Design Director | ANN INC.
Creative Director | MACY'S
Creative Director | GOOGLE
Design Director | ANOMALY
Vice President Creative Director | STILA
Vice President of Marketing | KEDS
Executive Producer | MACY'S
Head of Creative Services | STUART WEITZMAN
Chief Brand Officer | THINX + ICON
Chief Marketing Officer | REMY COINTREAU USA
Dir. of Creative Services | M.GEMI
Content Director | THE STORY LAB NY
Assoc. CD | VERIZON
Exec. Dir. , Glbl Creative Design | CLINIQUE
EVP, Executive Creative Director | VELOCITY
Executive Creative Director | TBWA \ CHIAT \ DAY
Art Director | WOMAN'S URBAN OUTFITTERS
EVP, Global Creative | CALVIN KLEIN
VP Creative | KATE SPADE NEW YORK
Marketing Director | SOUL CYCLE
Vice President of Production | ESPN
Executive Creative Director | TBWA\Chiat\Day
Creative Director at Large | LAURA MERCIER
Senior Vice Pres Integrated Production | GSW
Group Creative Director | HUDSON ROUGE
Senior Director, Photo & Content Studio | MACY'S
Executive Creative Director | GREY GROUP
Director, Creative Services | HARRY WINSTON
Sr. Art Producer | CONVERSE
Sr. Director of Marketing | BROOKS BROTHERS
Senior Photo Editor | NYTIMES T BRAND STUDIO
EVP Global Fragrance Mktg | ELIZABETH ARDEN
Group Creative Director | SPOTIFY
Group Creative Director | INTERPARFUMS
Head of Creative | CHANDELIER
Vice Pres., Creative Services | KENNETH COLE
Div Vice Pres, Design | SAKS FIFTH AVENUE
Creative Director | HUGE
Sr. Director of Marketing | JET.COM
Chief Creative Officer | COMPASS
Senior Creative Director | KATE SPADE
Creative Director | SHOPBOP.COM
Associate Vice President | LOFT (ANN)
Chief Creative Officer | EDELMAN NYC
Senior Creative Director | EQUINOX
AVP, Creative Director | SKINCEUTICALS
VP Creative | FRESHLY
Vice President, Creative | ESTEE LAUDER
Exec, Creative Director | CONDÉ NAST
Group Creative Director | MCCANN HEALTH
Head of Creative Strategy | JET.COM
Vice President, Design | MTV
Creative Director | TIFFANY & CO.
VP of Design | MTV
VP, Executive Creative Director | THE COMMUNITY
EVP Executive Creative Director | BBDO
Founder & Chief Creative Officer | MRS & MR
Art Director | FACEBOOK
Creative Director | REFINERY29
Creative Director | BUERO NEW YORK
Founder | NR2154
Director,Brand Content&Creative | FOOT LOCKER
Group CD | DAVID THE AGENCY MIAMI
Creative Director | GAP INC.
Vice Pres of Mktg, GL CD | KENNETH COLE
EVP Exec Creative Director | BBDO