Design Director | ANOMALY

For the past 5 years at Anomaly, Jen has worked has helped win and grow businesses for clients such as Petco, Google, YouTube, Sonos, Panera and Sally Hansen to name a few. She also played an integral role for dosist, where she was responsible for creating the whole brand from start to launch and beyond. With a multi-disciplinary background, Jen's expertise spans across branding, design innovation, digital, print, broadcast, film, editing, and motion graphics. Her projects have won numerous awards including a D&AD, Cannes lions and One Awards.


1. What was your very first job? What does it feel like to look back at it now?
My very first job was a junior designer at R/ga here in NYC creating digital campaigns and products. I was specifically on the Converse and Nike account there. It just feels like that ages ago, almost a different time. I was just learning the ropes and discovering my strengths and weaknesses. I am thankful for the things I've learned and to my colleagues back then. I was lucky to be a part of a small but talented team that I think got the best projects there. It was a lot of work but fun.

2. Please describe, in your own words, what your current job is and what work it entails.
As a Design Director, I works across a number of the agency’s core clients and new business. I lead a team of designers and art directors to bring best-in-class conceptual thinking, execution and craft for the creation of brands, products and campaigns at Anomaly. My process includes identifying challenges to define what is needed, then ideating by research, followed by expressing it through visual territories and then executing by developing a strong cohesive visual system.

3. How did you discover that the creative world is right for you? Was there a time in your life that you credit to this discovery? Which train of events did bring you to where you are today?
I guess it stems from my grandfather but we've always were a creative family. He loved art, design and surrounded us with it. My uncle's an architect, aunt's a fine artist/painter, my cousins who I am close with all work in the creative fields from fashion to industrial design. I guess it found me because there was nothing else that sort of came easily. Everything else felt harder to do. Then I was fascinated by it, dug in deeper and never got out.
4. In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant?
I think its important to know whats going on thee world but you have to filter it and interpret it yourself. It's the outcome of all that information that flows through you that becomes the work you make. I think it comes from anywhere to be honest. It might be cliche but when you constantly have the problem on the back of your mind, everything you're exposed to just links to back to it. I also think its knowing who you're talking to, if there isn't an audience and you don't know them, it probably wont be relevant to them. So listening and being observant is to me is very important and soaking it all in before you create anything.
5. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?
I would say that my work in helping creating the brand dosist is one that I am most proud of because of how we got to impact and design the product itself in addition to creating and building the brand. It just all perfectly sync'd up together to be successful because of full creative control. I remember it being just some sketches on paper. It was voted one of Time Magazines top 25 inventions of 2016 amongst other recognitions.

6. Which creative disciplines do you commission most, and are most interested in seeing more of and why? (ie photo, film, social, experiential, vr, etc)
It The most would be to create a world(in combination with photo, film, graphics, type etc) for the campaign or product and what that might look like. The briefs range depending on the client but I'm responsible for determining what that looks like. It might just be lately but I don't see enough exciting work with typography. Either you've seen it before or they all start to blend in and look alike. I'd love to see someone or some really good work breakthrough.



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