Born and raised in New York, Gusto started his creative career painting large scale murals across the world before getting his High School diploma. He studied Computer Engineering in college but opted to pursue his passion for design after a chance opportunity to work at MTV presented itself. He spent time there supporting their digital presence, while launching several personal projects, winning him multiple awards for "viral" and cultural original content. He delved into media and strategy as Creative Director of Design and Innovation at MediaCom, developing disruptive big ideas and storytelling initiatives for brands like Anheuser-Busch, Uber, Revlon, Mars, Sony Playstation, Uniqlo and more. Most recently, he's taken up the role of Associate Creative Director for Verizon, crafting disruptive first to market initiatives for the brand.