Billy COLE

Sr Creative Dir. | WHITE HOUSE BLACK MRKT

Billy is currently Creative Director at White House Black Market overseeing all creative and conceptual strategy.

He defines the brands’ images and executes an omni-channel strategy across all touch points. Prior to his current role, Billy served as creative director at HSN where he developed a newvisual look and feel for print, digital and online. Before HSN, he spent more than 20 years in NYC working for a variety of retail brands i.e. Macys, Ralph Lauren, Calvin Klein Burberry USA amongst many others.

questionnaire

What was your very first job? 

My very first job was being a paper boy in suburban Philadelphia, but my first job in the industry was for Bloomingdale’s as a graphic designer in their special project department working primarily on in-store signage, logos, and shopping bags. 

Please describe, in your own words, what your job is and what work it entails. 

In my current role, I’m the Creative Director for White House Black Market. I’m responsible for all creative direction, overseeing digital and in-store marketing, social media, and print with an omni channel perspective.

How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today? 

When I went to a painting class with my mother at about age 10, mother opened my eyes were opened to another world … creativity. I think every day is a train chain of events. Working with amazing people in this industry has led me to where I am today, and I’m grateful for every connection that has developed into colleagues, and trusted friends. 

In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

I think it’s internal for me. On one day inspiration could come from Picasso, on another day I could be inspired by a conversation with a highly spirited colleague, or maybe it’s from an interview with a junior in college at a design student.Every day is different, and every day there’s an opportunity to pull from different resources. The challenge is how to channel it for your client and make it relevant for the customer. 

If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? 

I’d have to say it’s a recent video project that I just completedfor our White House Black Market summer shoot in Cabo San Lucas, Mexico. Working with a drone photographer, videographer, and a photographer simultaneously, we created a truly aspirational overview of our summer collection.

 

jury

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