Viktor & Rolf #flowerbomb
In partnership with influencer marketing firm Fohr Card, Viktor & Rolf launched #flowerbomb on Instagram last September, a three-month influencer campaign that marked the company’s first new advertising campaign in 11 years, to promote their Flowerbomb fragrance. To connect with and engage 18- to 35-year-old women, Viktor & Rolf developed and executed a bold new campaign that, for the first time, empowered the flowerbomb woman to bare herself unapologetically in a way that showcased her unique power, femininity, grace and mystery. And Fohr Card’s platform brought this dreamlike campaign to life and track and measure its success. This represented the company’s first major digital photoshoot execution and this dynamic, creative and extremely collaborative environment led to great results. Viktor & Rolf’s main campaign goals were to drive brand awareness and create a striking influencer campaign that would cut through the noise.