TIFFANY & CO. 'LADY GAGA'
To launch the latest Hardware Collection for Tiffany&Co, the campaign was a collaboration with photographer David Sims and creative director Grace Coddington featuring the pop icon Lady Gaga. It saw Tiffany&Co return to TV for the first time in two decades with a commercial ad that was premiered during halftime of the Super Bowl. The 60 second black and white short film see’s Sims capture an intimate portrait of Lady Gaga in a New York apartment giving an unscripted message on femininity, rebellion and power. Working with long-standing collaborator David Sims, Studio RM finished the film with colourist Jamie Noble providing the final grade and retouch by our in-house team. Our approach honoured the authenticity of the message, focusing more on the mood and tone of the overall piece to produce a film that is modern, rich in legacy and reflects the iconic spirit.