NON-TRADITIONAL

LeBook NY - 'Real View Test Drive'

'REAL VIEW TEST DRIVE'

Our latest collaboration on the brand’s largest pan-European campaign to date, involved building a bespoke virtual showroom and suite of vehicles in CGI for a range of online films, designed to engage viewers on a non-conscious emotional level in online films, using our Engagement Insights® Consultancy Service.

Effective across 22 markets in 17 languages, this project required an army of automotive CG artists, animators and compositors, supported by our Cuttlefish® pipeline process. Engagement Insights® was able to uncover consumer responses using neuroscience techniques to measure and optimise visual impact. We fused together live action video, CG animation and motion graphics, smoothly turning a large scale integrated production into a streamlined campaign launch. Altogether Saddington Baynes delivered almost 60 minutes of content for the 20 digital films: over 300 shots and 900 outputs for four different vehicules.

CREATIVE AWARDS

Personal

PRINT
Personal
TRICIA JOYCE
Personal
ELEMENTS PRODUCTION
Personal
THE INDUSTRY MGMT
Personal
ALYSSA PIZER
Personal
CAROLE LAMBERT
Personal
BERNSTEIN & ANDRIULLI
Personal
THE INDUSTRY MGMT
Personal
QUADRIGA
Personal
JANICE MOSES REPRESENTS
Personal
ALYSSA PIZER
Personal
THE INDUSTRY MGMT
Personal
CLM
Personal
LOOKING GLASS FILMS
CREATIVE AWARDS

Still Life

PRINT
Still Life
INDUSTRIAL COLOR BRANDS
Still Life
CA1 CA2 CORNELIA ADAMS
Still Life
PAT BATES
Still Life
QUADRIGA
Still Life
PAT BATES
Still Life
CAROLE LAMBERT
Still Life
PAT BATES
Still Life
REDEYE REPRESENTS
Still Life
REDEYE REPRESENTS
Still Life
JANICE MOSES REPRESENTS
CREATIVE AWARDS

Special Project

PRINT
Special Project
ELEMENTS PRODUCTION
Special Project
TIM MITCHELL ARTIST REP
Special Project
DCC
Special Project
WALTER SCHUPFER MGMT
Special Project
CAROLE LAMBERT
Special Project
THE ART BOARD
CREATIVE AWARDS

Retouching

POST PRODUCTION
Retouching
ARS THANEA
Retouching
DIPPIN' SAUCE | thelab
Retouching
INDUSTRIAL COLOR BRANDS
Retouching
TIM MITCHELL ARTIST REP
Retouching
NICE SHOES
Retouching
INDUSTRIAL COLOR BRANDS
Retouching
ONE HUNDRED BERLIN
Retouching
ONE HUNDRED BERLIN
Retouching
SHADOWPLAY
Retouching
STUDIO PRIVATE
Retouching
STUDIO RM
CREATIVE AWARDS

CGI

POST PRODUCTION
CGI
DIPPIN' SAUCE | thelab
CGI
ONE HUNDRED BERLIN
CGI
SADDINGTON BAYNES
CGI
TAYLOR JAMES
CREATIVE AWARDS

Commercial

PRINT
Commercial
ELEMENTS PRODUCTION
Commercial
ILLUSTRATION LTD.
Commercial
ILLUSTRATION LTD.
Commercial
ALYSSA PIZER
Commercial
AGENCY RUSH
Commercial
SUNDAY AFTERNOON
Commercial
SUNDAY AFTERNOON
Commercial
CA1 CA2 CORNELIA ADAMS
Commercial
STREETERS
Commercial
ILLUSTRATION LTD.
Commercial
CA1 CA2 CORNELIA ADAMS
Commercial
REDEYE REPRESENTS