'REAL VIEW TEST DRIVE'

Our latest collaboration on the brand’s largest pan-European campaign to date, involved building a bespoke virtual showroom and suite of vehicles in CGI for a range of online films, designed to engage viewers on a non-conscious emotional level in online films, using our Engagement Insights® Consultancy Service.

Effective across 22 markets in 17 languages, this project required an army of automotive CG artists, animators and compositors, supported by our Cuttlefish® pipeline process. Engagement Insights® was able to uncover consumer responses using neuroscience techniques to measure and optimise visual impact. We fused together live action video, CG animation and motion graphics, smoothly turning a large scale integrated production into a streamlined campaign launch. Altogether Saddington Baynes delivered almost 60 minutes of content for the 20 digital films: over 300 shots and 900 outputs for four different vehicules.