NKI

Every year, Cartier takes part in the spirit of Christmas. In 2016, the jeweler asked NKI Studio to carry its iconʼs fascinating saga. This film is an extraordinary journey taking place on Christmas day starring Cartierʼs symbolic panther that meets an enchanting aura that spreads and illuminates New York and Paris. In the heart of winter, both cities were fully recreated in 3D in order to have an identical copy of reality. Cartierʼs majestic and iconic panther moves through a cinematographic scenography. For the first time in the jewelerʼs universe, it appears as a « teen ». Its realistic fur has been the object of detailed care and its whole muscular system has been modeled in full 3D as well. The challenge resided in a faithful reproduction of its hairs- adult and silky in some places while ruffled in others to represent its youthfulness. Its detailed muzzle makes it look lively with expressive conveying emotions while staying looking natural and believable.