The Nike Zoom City Arena gave rise to the next phase of Nike’s basketball experience. Constructed in only 30 days, the three-story pop-up in Tribeca was a marvel of design and innovation, highlighted by a fully-interactive, regulation-sized LED court that displayed customized content and interactive training programs. The entire court, which was topped with a 10mm glass surface, came alive with stunning motion graphics that moved beneath the players’ feet. Fans could work out with legendary Nike athletes and trainers including Kevin Durant and LeBron James through virtual training programs that allowed participants to mimic the best moves around. The Arena also featured a Nike Zoom shoe museum, a retail zone, locker room, and “Council of Zoom” photo op area.
Executed during the NBA All-Star game in New York, the event fostered a lasting media presence with over 30 feature articles, more than 5,000 unique #zoomcity posts on Instagram and 8,000 #zoomcity tweets. productionglue continues to be an integrated partner across Nike brand experiences and has a history of working collaboratively with core agencies throughout the organization’s creative and event ecosystem.
Productionglue’s work was recognized with a Grand CLIO for Engagement / Experiential and a CLIO for Architectural Interior / Exterior in the Design Category.