Adidas Originals - SPRING STREET
Sunday Afternoon directors Ahmed Klink and Shane Griffin team up to direct a series of brand films for Adidas Originals promoting the opening of the new flagship store situated in the heart of Manhattan at 115 Spring St. featuring NYC-native rappers Joey Bada$$, CJ Fly, Kirk Knight, and Nyck Caution. The films explore how the past empowers the future in a city that constantly moves like New York. The 15 and 30 sec. films were used to tease the store opening a week prior to the event while the 90 sec. film premiered the night of the store opening with a private panel discussion with Joey Bada$$ and the Pro Era crew (moderated by Ahmed Klink). The film gathered lots of press with features in WWD, Hypebeast, and SLAM Magazine.