NON-TRADITIONAL

Keeping Up With The Bakers - 360° Film Experience

Keeping Up with the Bakers

family sitcom where the viewer can meet the Baker family and explore their home - all styled with Ted Baker’s clothing and home collections. We were approached to collaborate on creating a 360° virtual reality experience for the campaign in addition to working our retouch magic on a series of SS17 images. Our team created two 360 experiences - first, a “social” linear 2-minute version for social media and second, a “shoppable” version to be embedded in the Ted Baker website.

The shoppable version was designed in mind with the added feature of allowing viewers to shop for the specific items in the collection whilst watching the experience, to add an extra layer of interaction. We also wanted to inject some humor into the experience by using interactive elements, which would also bring the film to life rather than just being a 360° view of the stills. Small and short moving elements and sounds, running on a loop, would drive the viewer’s attention to certain areas of each scene and help to retain engagement throughout the length of the films.

CREATIVE AWARDS

Personal

PRINT
Personal
TRICIA JOYCE
Personal
ELEMENTS PRODUCTION
Personal
THE INDUSTRY MGMT
Personal
ALYSSA PIZER
Personal
CAROLE LAMBERT
Personal
BERNSTEIN & ANDRIULLI
Personal
THE INDUSTRY MGMT
Personal
QUADRIGA
Personal
JANICE MOSES REPRESENTS
Personal
ALYSSA PIZER
Personal
THE INDUSTRY MGMT
Personal
CLM
Personal
LOOKING GLASS FILMS
CREATIVE AWARDS

Still Life

PRINT
Still Life
INDUSTRIAL COLOR BRANDS
Still Life
CA1 CA2 CORNELIA ADAMS
Still Life
PAT BATES
Still Life
QUADRIGA
Still Life
PAT BATES
Still Life
CAROLE LAMBERT
Still Life
PAT BATES
Still Life
REDEYE REPRESENTS
Still Life
REDEYE REPRESENTS
Still Life
JANICE MOSES REPRESENTS
CREATIVE AWARDS

Special Project

PRINT
Special Project
ELEMENTS PRODUCTION
Special Project
TIM MITCHELL ARTIST REP
Special Project
DCC
Special Project
WALTER SCHUPFER MGMT
Special Project
CAROLE LAMBERT
Special Project
THE ART BOARD
CREATIVE AWARDS

Retouching

POST PRODUCTION
Retouching
ARS THANEA
Retouching
DIPPIN' SAUCE | thelab
Retouching
INDUSTRIAL COLOR BRANDS
Retouching
TIM MITCHELL ARTIST REP
Retouching
NICE SHOES
Retouching
INDUSTRIAL COLOR BRANDS
Retouching
ONE HUNDRED BERLIN
Retouching
ONE HUNDRED BERLIN
Retouching
SHADOWPLAY
Retouching
STUDIO PRIVATE
Retouching
STUDIO RM
CREATIVE AWARDS

CGI

POST PRODUCTION
CGI
DIPPIN' SAUCE | thelab
CGI
ONE HUNDRED BERLIN
CGI
SADDINGTON BAYNES
CGI
TAYLOR JAMES
CREATIVE AWARDS

Commercial

PRINT
Commercial
ELEMENTS PRODUCTION
Commercial
ILLUSTRATION LTD.
Commercial
ILLUSTRATION LTD.
Commercial
ALYSSA PIZER
Commercial
AGENCY RUSH
Commercial
SUNDAY AFTERNOON
Commercial
SUNDAY AFTERNOON
Commercial
CA1 CA2 CORNELIA ADAMS
Commercial
STREETERS
Commercial
ILLUSTRATION LTD.
Commercial
CA1 CA2 CORNELIA ADAMS
Commercial
REDEYE REPRESENTS