D. WELLINGTON 'MOMENTS'
Daniel Wellington Moments was a web based and PR campaign featuring 4 talent/influencers with a big social media following that had a reach globally and across many varying genres. Starring...Rola is a well known star in her native Asia, she is just starting to break America after making her Hollywood debut in Resident Evil. Theo London is an artist with credibility in the states as well as Europe and has healthy social media following with influence on the urban music scene. Pyper America is the lead singer of The Atomics, the band she formed with her super-model brother Lucky Blue. Lucky Blue is naturally one of the best examples of a young model/stars who has optimised social media to further, as well as enhance his career, using it as a platform to reach out and interact with his huge young fanbase. Rather than choose regular 'celebrities', the client was keen for JN Production to select talent who were fresh, current and aspirational, as well as having the obvious massive social media following.