INK is an award-winning production studio that delivers crafted digital content across film, print and interactive platforms. Specializing in the imaginative use of technical and creative direction, their willingness to experiment with new methods and technologies allows them to continue evolving their unique visual language and ensure their work is both relevant and striking.
Luxury Swiss brand Rado have been pioneers in crafting high-end watches since 1917. So when INK jumped when they were presented with the opportunity to work with FP Creative to bring Rado’s photographic campaign to life with CGI animation. They created short animations for three watches from Rado’s new collection, with backgrounds tailored to showcase the bespoke materials and functionalities unique to each model.
This film allows you to take a closer look at the finer details of Rado’s master craftsmanship in a fully CGI world of delicate feathers.