KEEPING UP WITH THE BAKERS
For their SS17 collection, Ted Baker launched “Keeping Up with the Bakers,” a playful creative concept based around a 50s-style family sitcom where the viewer can meet the Baker family and explore their home - all styled with Ted Baker’s clothing and home collections. We were approached to collaborate on creating a 360° virtual reality experience for the campaign in addition to working our retouch magic on a series of SS17 images. Our team created two 360 experiences - first, a “social” linear 2-minute version for social media and second, a “shoppable” version to be embedded in the Ted Baker website. The shoppable version was designed in mind with the added feature of allowing viewers to shop for the specific items in the collection whilst watching the experience, to add an extra layer of interaction. We also wanted to inject some humor into the experience by using interactive elements, which would also bring the film to life rather than just being a 360° view of the stills. Small and short moving elements and sounds, running on a loop, would drive the viewer’s attention to certain areas of each scene and help to retain engagement throughout the length of the films.