NON-TRADITIONAL

FOHR CARD
NetJets owners live their lives in superlatives- unconventional, extraordinary, and uncompromising. But NetJets are struggling to reach and connect with their next generation of owners. Top-tier lifestyle influencers are the types of taste makers who embody this mentality. The elevated content that they produce and share to their audience of millions ignites the sense that anything is possible. In partnership with NetJets, Fohr Card identified top and mid-tier influencers who embody this essence and appeal to audiences who are inspired by luxury experiences. They produced a trip to West Palm Beach for a NetJets sponsored event, the US Polo Championship, and partnered with the Breakers resort for accomodation and experiences. The campaign was ultimate, exceptional, andunparalleled, all to tell the story of #OnlyNetJets.