“Nature represents an ideal – a place to escape to and recharge in a natural setting. You really feel the power of Mother Nature and her fresh, dynamic energy. Gioia is about the complicity between a woman and nature in all its forms.” – Giorgio Armani. Last summer, we celebrated the women who are joyful by nature and joyful by choice to introducing Gioia, the trilogy of joy. Fohr Card and Armani worked in collaboration to plan an exquisite getaway to the Brix house in Palm Springs to experience the elements in luxury and bring #ShareMyJoy to life. Through experiences that embodied the he energy of Air (helicopter transfer), the happiness of Sun (driving in a vintage convertible through the desert) and the freshness of Acqua (hosting a poolside soiree at their temporary home with some influencer friends from LA) we allowed influencers the opportunity to create content that was engaging and impactful while also tying in the key messages of the fragrances. The result was 17 influencers, 7 impressions, 55 posts, 85000 interactions and over 150 image and video assets for the brand’s use in 360 marketing materials including Snapchat video ads, Facebook gallery promoted posts, emailers and sponsored Instagrams.