DIPPIN' SAUCE | thelab

IMAX needed a campaign to help launch their next-generation Laser and sound system in theatres around the world. In collaboration with Cooke Wax and Creative Director, Bill Tsapalas we developed a highly-visual approach, using brightly-colored and artfully-crafted paint throws captured by photographer Peter Schafrick to help emphasize the intensity and impact of the new IMAX Laser experience. The artists at Dippin' Sauce lifted, assembled, and composed hundreds of plates to engulf the subject and arrive at these dynamic image builds.