Make Love Not Walls
Diesel’s “Make Love Not Walls,” is a direct rebuttal to the current political climate of discrimination and separation, and instead focuses on creating unity and sharing love. Directed by David LaChapelle, the video delivers a bold and impressive statement, and features the likes of ballet dancer Sergei Polunin, RuPaul’s Drag Race winner Raja, and transgender models Laith de la Cruz and Octavia Hamlett. #makelovenotwalls is about tearing down the mental and physical walls that separate us, and letting all sides come together in the name of unity and love. Diesel takes on the Wall, a symbol of separation by definition, breaking it down to create strong storytelling throughout the imagery developed around it: walls are built and the Diesel love tank breaks it with a heart shape turning a symbol of separation into a happy place full of flowers of celebration of freedom and love. “Make Love Not Walls” was honored with the award for Best Outdoor & Poster Advertising by D&AD, celebrating the finest creative work in the world.