Chanel x i-D Intangible Matter

The Fifth Sense is an online platform from Chanel and i-D celebrating the emotion of scent and the way it inspires female creativity. For its latest commission, Intangible Matter, we worked with digital artist Lucy Hardcastle to bring to life her interpretation and creative vision of Chanel’s N°5 L'Eau, through code. Our challenge was to create six distinct conceptual rooms that allow users to explore different textures, sound designs, and interactions that represent each element of the fragrance in Lucy’s vision.