ARS THANEA

We created a video and visuals to capture the joyous expression of LENOVO celebrating growth and opportunity. The video debuted at Lenovo’s top tech tradeshows including SXSW. The colorful visuals and bursting logo exclaim rejuvenation and rebirth of creativity. We made the video from a variety of tricky-to-work-with materials like ferrofluid, water balls, dry ice, colored powders, and paints mixed with oils (even milk). Then, we shot the entire visual identity in camera with a Phantom on motion control. No CGI was used in this piece.