Yucel is co-Chief Creative Officer at afg& where he directs the creative vision, strategy and artwork for the agency’s clients. Afg& is an agency in the IPG family of companies. Prior to afg&, Yucel was Creative Director for Blue Flame, part of P Diddy’s Bad Boy Entertainment where he directed all creative for Ciroc vodka and Deleon tequila. He has worked as a freelance director, photographer and illustrator, and as Art Director for smaller agencies early in his career. Yucel also paints and does interior and industrial design, and has exhibited in New York. Born and raised in Turkey, he earned a Master’s Degree in Fine Arts from Pratt Institute and has built his career in NYC.