Toni TORRES

What was your very first job?

Oh, gosh. Too long ago to remember.

Please describe, in your own words, what your job is and what work in entails?

As Editorial Art Director at MyHabit/Amazon, I create seasonal direction and manage creative teams to build a superior customer experience, I work with photographers, stylists, hair and make up crews creating clean,
modern editorial images. Provide style guides, plan shots  and map out marketinginitiatives. Oversee pre-production of editorial shoots including casting of appropriate models, location scouting, pre-styling and editing of. Merchandise plus set direction.

How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?
My first connection with creativity started at a really early age from 5, when I realize that I could generate my own dreams. I mean actually script them. Of course I was always the hero on them.

In your constantly growing and expanding industry,  how do you find inspiration to keep your work fresh, innovative and relevant?

To the only way to do it is being a relentless Culture Vulture, being an enthusiastic devotee of the arts and of cultural pursuits.

If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry "success," what would it be?

I think If I had to pick a project I would pick any issue of Big Magazine.