Scott WITT

1.)     What was your very first job? 

In my early teens I somehow inherited a local lawn mowing service from a neighbor — and with no business (or mowing) experience I promptly drove it into the ground, spending all my proceeds on oversized fountain drinks and parking tickets. Now I work at Apple. 

2.)     Please describe, in your own words, what your job is and what work it entails. 

My role sits at the vibrant intersection where music, design and content converge. We work with musical artists, app developers and authors to help tell their stories through whatever visual means is most appropriate.  

3.)     How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today? 

Being kicked out of kindergarten probably set things in motion. Then I was handed a camera and 10 and haven’t put one down since. An enjoyable decade tour in the NYC advertising scene meant I was fortunate enough to work for several of my heroes. Now, by some stroke of luck I find myself blessed to combine the things I love into a career where it’s often difficult to distinguish between the work and the play. 

4.)     In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant? 

At least once a week, I'll read, watch, listen to or eat something I’m pretty sure I’ll hate. Because understanding why someone else might love something provides a great gift to creativity: empathy. 

5.)     If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success”, what would it be?

 

 There are many. But a recent one involved spending the day buying vinyl, eating kabobs and taking pictures with Sir Paul Smith and Martin Parr for a spread in Vogue. That’s going to be a tough one to beat.